Top Tips Boost Online Sales And Increase Your ROI

Advertise the Right Products

Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on those products to ensure you’ve covered all variations of search terms to allow you to reach as many potential customers as possible.

Offer Discounts using promo codes

Giving customers the chance to get a discount is always a winner. You can use promotional codes to easily track which channels are working for you by using different codes on each channel to analyse which one is delivering the highest ROI.

Mobile Optimisation

Mobile devices account for a considerable amount of traffic these days so it is essential that your site is optimised for mobile use. Companies need to rethink their website design to ensure that they don’t lose customers due to their site not being mobile friendly. Alternatively, you can create an app to use on mobile devices which is becoming increasingly popular. Be sure to test these extensively before release, to iron out any problems.

Social Media

Successful social media campaigns can have a significant impact on ROI. It is an excellent way to build relationships with potential customers, engage with users, get feedback on what is and isn’t working directly from the consumer, and gives you the opportunity to run contests or giveaways and get your brand name to reach more people.

Automation

Automation is a fantastic way to track traffic and behaviour on your website. It allows you to automate basket abandonment emails, reach out to users who haven’t visited your site in a while or email relevant information to that lead. Each automation is personalised for that lead. It also means your sales team don’t need to spend time emailing or calling each lead in your database as it may not be worth their time.

01/02/2020

Making your store more authentic and transparent

There are a large number of factors that affect whether a customer buys from your e-commerce store or not. One of these factors is the perceived authenticity and transparency of your website and, therefore, your business. Authenticity and transparency build trust. And trust is an important part of securing a sale. As an e-commerce business, this is particularly important, as the buying and selling take place with …
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02/05/2021

How to Build an Email List That Grows Your Business

Email marketing remains an effective marketing tool and delivers a strong ROI for all types of business, including ecommerce. One of the big challenges businesses face, however, is how to build a meaningful list that can then be used for a range of marketing activity. Why is email marketing so important for ecommerce? Any way that you can directly reach your customers and market to them personally …
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03/10/2022

7 Ways To Build Good E-Commerce Customer Relationships

Having a good relationship with your customers is one of the most important things you can do for your business. Customers who feel valued and respected are more likely to remain loyal to your brand and recommend your business to others. There are many ways to build good customer relationships, but here are seven of the most important: 1. Respond to Customer Complaints in a Timely Manner …
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03/07/2023

Making the Sale: Strategies for Recovering Abandoned Baskets

Abandoned baskets are the bane of any e-commerce business. It’s an all too common occurrence for shoppers to add items to their basket, only to abandon the purchase at the last minute. But there are strategies retailers can use to help recover those abandoned sales. Abandoned Baskets Once you’ve identified a customer whose basket has been abandoned, the next step is to create an effective strategy for …
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