Top Tips Boost Online Sales And Increase Your ROI

Advertise the Right Products

Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on those products to ensure you’ve covered all variations of search terms to allow you to reach as many potential customers as possible.

Offer Discounts using promo codes

Giving customers the chance to get a discount is always a winner. You can use promotional codes to easily track which channels are working for you by using different codes on each channel to analyse which one is delivering the highest ROI.

Mobile Optimisation

Mobile devices account for a considerable amount of traffic these days so it is essential that your site is optimised for mobile use. Companies need to rethink their website design to ensure that they don’t lose customers due to their site not being mobile friendly. Alternatively, you can create an app to use on mobile devices which is becoming increasingly popular. Be sure to test these extensively before release, to iron out any problems.

Social Media

Successful social media campaigns can have a significant impact on ROI. It is an excellent way to build relationships with potential customers, engage with users, get feedback on what is and isn’t working directly from the consumer, and gives you the opportunity to run contests or giveaways and get your brand name to reach more people.

Automation

Automation is a fantastic way to track traffic and behaviour on your website. It allows you to automate basket abandonment emails, reach out to users who haven’t visited your site in a while or email relevant information to that lead. Each automation is personalised for that lead. It also means your sales team don’t need to spend time emailing or calling each lead in your database as it may not be worth their time.

02/11/2021

Why Your Online Business Needs A Website

If you’re retailing products or services online then you absolutely need a website in order to compete with your competitors and to grow your business effectively. Over 84% of consumers believe that a business with a website, over simply using a social media platform, has more credibility. This post will look at the top reasons why your online business needs a website, and just how costly it …
Read post
01/05/2024

The Significance of Reliable Delivery Services for Business

In today’s competitive business landscape, customer satisfaction reigns supreme, making the selection of a dependable delivery service a critical decision for businesses. From timely business parcel delivery solutions to secure packaging, several key factors contribute to the effectiveness of a delivery service in meeting customer expectations and safeguarding brand reputation. Secure Packaging Partnering with a parcel delivery service for your business shipping that prioritises careful handling and …
Read post
02/03/2018

How to Convert Customers That Land on a Sold out Product Page

It’s hard enough driving a new customer to your ecommerce site in the first place, but what do you do if the product they want is sold out. In this blog, we look at ways you can encourage a potential customer to convert when they land on a sold out product page and how you can keep them interested in your ecommerce business. Sold out does not …
Read post
02/11/2024

How Fulfilment Centres Drive Success Across Industries

In today’s fast-paced business environment, efficient order fulfilment is crucial for success across all sectors. Fulfilment centres and fulfilment services have become indispensable partners for businesses of all sizes, offering solutions that streamline operations, reduce costs, and enhance customer satisfaction. This comprehensive guide explores the universal benefits of fulfilment centres and how they can transform operations across various industries, especially in the UK, where businesses are increasingly …
Read post