Top Tips Boost Online Sales And Increase Your ROI

Advertise the Right Products

Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on those products to ensure you’ve covered all variations of search terms to allow you to reach as many potential customers as possible.

Offer Discounts using promo codes

Giving customers the chance to get a discount is always a winner. You can use promotional codes to easily track which channels are working for you by using different codes on each channel to analyse which one is delivering the highest ROI.

Mobile Optimisation

Mobile devices account for a considerable amount of traffic these days so it is essential that your site is optimised for mobile use. Companies need to rethink their website design to ensure that they don’t lose customers due to their site not being mobile friendly. Alternatively, you can create an app to use on mobile devices which is becoming increasingly popular. Be sure to test these extensively before release, to iron out any problems.

Social Media

Successful social media campaigns can have a significant impact on ROI. It is an excellent way to build relationships with potential customers, engage with users, get feedback on what is and isn’t working directly from the consumer, and gives you the opportunity to run contests or giveaways and get your brand name to reach more people.

Automation

Automation is a fantastic way to track traffic and behaviour on your website. It allows you to automate basket abandonment emails, reach out to users who haven’t visited your site in a while or email relevant information to that lead. Each automation is personalised for that lead. It also means your sales team don’t need to spend time emailing or calling each lead in your database as it may not be worth their time.

02/03/2018

How to Convert Customers That Land on a Sold out Product Page

It’s hard enough driving a new customer to your ecommerce site in the first place, but what do you do if the product they want is sold out. In this blog, we look at ways you can encourage a potential customer to convert when they land on a sold out product page and how you can keep them interested in your ecommerce business. Sold out does not …
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14/07/2017

How to Make The Most of Facebook Advertising

Compared to other digital marketing channels such as PPC, re-marketing and home page takeovers, Facebook ads offer a relatively low cost way to reach your target audience. This means when it comes to getting your brand in front of your potential customers, Facebook lets you target various demographics with specific interests within a selected geographical location. For example, if your ecommerce business sells exercise products online and …
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01/07/2024

Ultimate Guide to Seasonal Fulfilment: Preparing for Peak Periods

Seasonal fulfilment is a critical aspect of business operations, especially for e-commerce businesses that experience significant sales spikes during peak seasons such as holidays and special events. Proper preparation for these peak periods can make the difference between meeting customer expectations and facing logistical nightmares. This guide will provide you with comprehensive strategies and insights to ensure your fulfilment processes run smoothly during these busy times. 1. …
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01/11/2019

How to Ace Your Business’ About Page

Are you working on creating or improving your e-commerce site? Whilst the home page and product pages are important, the About Us page is surprisingly important and often overlooked. This page should not be an afterthought – it’s just as important as all your other pages, if not more. Here’s why… Once people have seen what your site has to offer, they’ll likely venture to your about …
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