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7 Tips for SMEs Business Growth in 2023

Man and woman in an office, the man is using a computer and the woman is scanning a parcel.

03/12/2022 | Share:

It’s been a funny few years and the business landscape feels like an ever-shifting world. Brexit, the pandemic and now an economic downturn has left us all wondering what comes next.  At times like this, a business can often want to batten down the hatches, but if you have the courage, this can also be a time for great growth and success.

Embrace Technology for your Business in 2023

As we head into 2023, it’s clear that technology has become even more important in the business world. Those who embrace it will be able to stay ahead of the competition and make the most of the opportunities that are available. There are a number of ways that you can embrace technology for your business. 

One is to make sure that you have a strong online presence. This means having a website that is optimised for search engines and making use of social media to connect with your customers.

Another way to embrace technology is to make use of data analytics. This can help you to understand your customers better and make better decisions about your marketing and product development strategy. 

Invest in Marketing and Advertising

Marketing and advertising budgets are often the first to get hit in a recession but they are important investments for any business. They raise awareness of your brand and help to attract new customers. They also provide a way to communicate your messages to existing customers and build relationships with them.

Marketing and advertising can be done through a variety of channels, including traditional media such as television, radio, and print, as well as digital channels such as social media, email, and website banner ads. The key is to invest in the right mix of channels that will reach your target audience. By doing so, you can ensure that your marketing and advertising efforts are effective and efficient.

Social Media is a godsend for smaller businesses allowing them to reach a global market in a way that could have only been dreamed of 20 years ago. Make the most of it, understand the various platforms that exist, research what your competitors are doing and create a strategy.

Increase your Online Presence

In today’s digital age, it’s more important than ever to have an online presence. There are a number of ways to increase your online presence, and each platform has its own unique capabilities. For example, TikTok is great for short, engaging videos, business-to-business companies can leverage LinkedIn, and Instagram is perfect for image-driven content.

No matter which platform you choose, the key is to be consistent while packages like Social pilot, HootSuite or Sendible can help you manage your social media accounts and provide analytics to track your progress. No matter which platforms you use, the important thing is to be consistent and active. By regularly posting quality content, you’ll soon see an increase in your online following.

Hands typing on a laptop keyboard.

Create a Company Culture that Employees Want to be a Part Of

Creating a company culture that employees want to be a part of sounds like a daunting task, however, there are some key things you can do to get started. Turnover can be a huge issue for businesses, and staff are less easy to come by, so it’s important to create a culture that employees feel loyalty towards.

It’s important to create an environment where employees feel valued and appreciated. This could involve things like regular feedback and offering opportunities for development. Recognise staff accomplishments, reward hard-working employees, provide regular feedback and encourage team-building activities to help. 

If they believe in what they’re doing, they’re more likely to be passionate and committed to their work.  Regular training helps staff understand the products so they can talk confidently to customers and sends a signal to your workforce that you care about their development and progress.

Don’t be afraid to get feedback from your staff regarding the products and services. They may have insight into what can be improved upon or ideas on new products and services to help your business grow, and involving staff in this way helps toward developing a sense of ownership within the company.

Team members sat around a table having a meeting/discussion.

Innovate and Stay Ahead of the Curve

In today’s business world, it is more important than ever to innovate and stay ahead of the curve. agile businesses are able to react quickly to changes in the market, and they are always on the lookout for new trends. By being agile, businesses can seize opportunities and avoid pitfalls. For example, a business that is able to quickly adapt to a new trend will be able to capture a larger share of the market.

On the other hand, a business that is slow to react may miss out on a major opportunity. In order to be agile, businesses need to have an agile mindset. They need to be open to change and willing to experiment. Additionally, they need to have a good understanding of what their customers want and need.

Check your Processes to  Eliminate Waste

Costs are on the increase and every business has areas where processes can be improved or eliminated. Taking the time to review these processes and make changes when necessary can help businesses save time and money.

When reviewing processes, look for areas where there may be redundant tasks, inefficient procedures or outdated technology. In some cases, it may be possible to automate certain processes or streamline them with new technology. Often as companies grow they expand their processes without taking the time to review them. This can lead to inefficiencies and unnecessary delays.

Focus on Customer Service and Feedback

Good customer service is the lifeblood of any business. Show your customers that you appreciate their patronage and they, in turn, will keep coming back.  It is important to create a customer service process that is efficient and user-friendly.

The key to good customer service is providing prompt responses, resolving customer issues quickly, and taking feedback into account when making changes.  Asking for customer feedback can help to identify areas that need improvement or may provide useful insights into customer needs or where services can be improved.

By taking these steps, you can position your business for success both online and offline . Are you ready to take your business to the next level? Contact us at Ogden Fulfilment today to see how we can help. 

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