4 Ways To Boost Your Ecommerce Business This April

1. Introduce cross-selling

Cross-selling is a great way to boost your sales revenue. By promoting related products along-side the product a customer is viewing, you’ll not only create an opportunity to add value a potential conversion, but you’ll also be providing a good user experience for the customer. For example, if you run an online clothing store and the customer selects a rain coat, show them the matching rain hat, snazzy wellingtons or umbrellas.

2. Provide on-demand delivery

With today’s customers now expecting their products to be delivered as quickly as possible, on demand, fast delivery is now a standard service offered by large retailers.

Therefore, if possible, why not offer your customers the same type of service? Not only will it give consumers the chance to choose the most convenient day for them, but it will also provide them with a sense of reassurance that they’re dealing with a reliable business when handing over their credit card details.

Plus as the time scale will be determined by the customer, it will allow you to be very clear about the varying shipping costs.

3. Offer guest checkout

By removing mandatory customer account registration before a customer makes a purchase, you’ll make it much easier for your customers to check out and hand over their credit or debit card details. This is especially important when a customer is visiting your website on a mobile device where speed and convenience is key.

Of course you should make account registration an option, but offering a guest checkout will make the process as quick and easy as possible for those who don’t want to sign up.

For more information on providing a good user experience check out our blog: 4 ways to create a smooth customer journey.

4. If your bounce rate is high, ensure your ecommerce site looks genuine

It may seem obvious, but with competition being so tough, if your bounce rate is high, make sure your ecommerce site looks 100% genuine to consumers. Check out other online brands your customers are likely to visit and see what design elements you can incorporate into your ecommerce site. This may be as simple as letting your customer’s know when your business was established or that all your products are manufactured in the UK.

By making these small changes to your ecommerce site you can boost your sales this April and set your business up for success for the rest of the year.

02/06/2018

How to take time off without sacrificing your business this summer

It’s getting to that time of year again when a holiday in the sun feels very tempting. However if you’re the only employee or if having time off seems impossible, taking a break can be hard to justify. But don’t give up hope just yet! This blog takes a look at how you can take that much needed break without harming your business. Plan ahead It seems …
Read post
01/11/2023

The Importance of Inventory Management in E-commerce Fulfilment

In the fast-paced world of e-commerce, effective inventory management isn’t just a best practice – it’s a strategic imperative. It plays a pivotal role in reducing costs, enhancing customer satisfaction, and ultimately driving business success. Let’s delve into why impeccable inventory management is the cornerstone of a thriving e-commerce operation. Understanding Inventory Management Inventory management is the process of overseeing the acquisition, storage, and utilisation of goods …
Read post
03/12/2018

How to write the perfect Instagram caption

An Instagram caption can make or break a post. Do it right and your engagement will soar, do it wrong and your post will fall flat. Your caption can be over 2000 characters in length, include emojis, and up to 30 hashtags. However, the best captions are often the more concise. Just because you can, it doesn’t mean you should! In this blog, we look at how …
Read post
03/08/2020

How to handle difficult customers

A successful e-commerce business works with a lot of customers. Over the course of running your e-commerce business, there is a likelihood of encountering difficult customers. It can sometimes be a challenge to deal with customers that won’t back down or demonstrate a lot of anger. In this article, we’ll cover how to deal with customers like this. Difficult customers can arise from issues with your product …
Read post