Top Tips Boost Online Sales And Increase Your ROI

Advertise the Right Products

Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on those products to ensure you’ve covered all variations of search terms to allow you to reach as many potential customers as possible.

Offer Discounts using promo codes

Giving customers the chance to get a discount is always a winner. You can use promotional codes to easily track which channels are working for you by using different codes on each channel to analyse which one is delivering the highest ROI.

Mobile Optimisation

Mobile devices account for a considerable amount of traffic these days so it is essential that your site is optimised for mobile use. Companies need to rethink their website design to ensure that they don’t lose customers due to their site not being mobile friendly. Alternatively, you can create an app to use on mobile devices which is becoming increasingly popular. Be sure to test these extensively before release, to iron out any problems.

Social Media

Successful social media campaigns can have a significant impact on ROI. It is an excellent way to build relationships with potential customers, engage with users, get feedback on what is and isn’t working directly from the consumer, and gives you the opportunity to run contests or giveaways and get your brand name to reach more people.

Automation

Automation is a fantastic way to track traffic and behaviour on your website. It allows you to automate basket abandonment emails, reach out to users who haven’t visited your site in a while or email relevant information to that lead. Each automation is personalised for that lead. It also means your sales team don’t need to spend time emailing or calling each lead in your database as it may not be worth their time.

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Top Ecommerce Trends to Look Out For in 2022

The UK has the most advanced ecommerce market in Europe. The Office of National Statistics revealed that the UK’s ecommerce revenue in 2019 (prior to the 2020 boom of online shopping) was £693 billion, which was a sharp increase in the figures of 2018. Due to the recent pandemic, and the forced change in consumer shopping habits, more people than ever are turning to the internet to …
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02/02/2023

Creating a Consistent Online Brand

As a business owner, creating a consistent online brand is essential in today’s digital world. With the right strategies and tools, you can create an effective digital presence that will help you stand out from the competition. In this article, we’ll discuss how to create a consistent online brand that will help you gain more visibility and credibility. Establish a Consistent Brand Image The first step in …
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03/04/2021

How to use TikTok as an ecommerce business

If your business has been keeping up to date with the social media world, you’ll have no doubt come across TikTok, a relatively new social media platform that is focused on video content only. If you’re unfamiliar with TikTok, it’s much like Instagram’s stories feature (and more recently, their new Reels feature). With the social platform being so heavily video-based, it can sometimes be a challenge for …
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03/10/2019

Getting started on Pinterest for Business

What is Pinterest? For those not yet in the know, Pinterest is a visual social network. It is designed as an inspiration source that allows people to share visually and save images to their account for future reference. These images are called Pins. A great example of a Pin would be a recipe, with the image of the dish, a description of the dish or the recipe …
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