Top Tips Boost Online Sales And Increase Your ROI

Advertise the Right Products

Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on those products to ensure you’ve covered all variations of search terms to allow you to reach as many potential customers as possible.

Offer Discounts using promo codes

Giving customers the chance to get a discount is always a winner. You can use promotional codes to easily track which channels are working for you by using different codes on each channel to analyse which one is delivering the highest ROI.

Mobile Optimisation

Mobile devices account for a considerable amount of traffic these days so it is essential that your site is optimised for mobile use. Companies need to rethink their website design to ensure that they don’t lose customers due to their site not being mobile friendly. Alternatively, you can create an app to use on mobile devices which is becoming increasingly popular. Be sure to test these extensively before release, to iron out any problems.

Social Media

Successful social media campaigns can have a significant impact on ROI. It is an excellent way to build relationships with potential customers, engage with users, get feedback on what is and isn’t working directly from the consumer, and gives you the opportunity to run contests or giveaways and get your brand name to reach more people.

Automation

Automation is a fantastic way to track traffic and behaviour on your website. It allows you to automate basket abandonment emails, reach out to users who haven’t visited your site in a while or email relevant information to that lead. Each automation is personalised for that lead. It also means your sales team don’t need to spend time emailing or calling each lead in your database as it may not be worth their time.

26/01/2017

Top 11 Influencing Factors That Make Consumers Buy Online

The latest retail survey from the Office of National Statistics (December 2016) shows that online sales increased by over 20% from 2015 and now account for almost 15% of all retail spending. It’s a trend that’s increasing in popularity so we look at the top ten reasons why consumers are choosing to shop online. 1: Convenience Over 60% of people shop online because it is more convenient …
Read post
02/02/2020

Marketing to Generation Z

It’s the year 2020. The generation following the millennials is now starting to enter the workforce and will soon have buying power. Depending on what you sell, this generation could very quickly become an audience that’s interested in what your business has to offer. It’s time to meet Generation Z. Know Your Audience Who are Generation Z? The post-millennial generation consists roughly of those born in the …
Read post
02/11/2021

Why Your Online Business Needs A Website

If you’re retailing products or services online then you absolutely need a website in order to compete with your competitors and to grow your business effectively. Over 84% of consumers believe that a business with a website, over simply using a social media platform, has more credibility. This post will look at the top reasons why your online business needs a website, and just how costly it …
Read post
03/11/2019

7 Email Marketing Mistakes to Avoid

Marketing emails are a great way to spread awareness of your brand because they appear right in your recipient’s inbox and push notifications. It’s getting your prospects to open their emails and then click through to your landing page, that is the struggle. To help with that struggle for engagement, here are some common email marketing mistakes that you should avoid. Poor preview text A successful email …
Read post