24/01/2017

Even the most organised and efficient online entrepreneurs will face a situation where they have old stock they’re finding hard to sell. Unsold stock not only limits your cashflow but may be costing you money in storage or warehousing too. We take a look at three of the most successful ways to shift your stock online. Have a sale Everyone loves a bargain, and online shoppers enjoy …

23/01/2017

Finding the right price point for the goods in your ecommerce store is essential – it’s one of marketing’s ‘4 Ps’ – product, price, place and promotion. However, evidence now shows that it comes second to customer service and delivery. We examine why and look at how you can make it your priority. Price is important but… No doubt, as an ecommerce retailer, you’ll have developed your …

05/01/2017

Setting the right price for the products you sell in your online store is crucial to commercial success. We take a look at the top three pricing strategies which can help you gain and maintain an advantage over your competitors. 1: What’s your USP? Your Unique Selling Proposition (USP) will determine your target customers and whether you are discount- or value-centric. Selling hand-made silk scarves, for example, …

04/01/2017

Over the last ten years, e-commerce has changed the way we shop. But more importantly, it’s also changed the way we sell. We take a look at what you’ll need to take advantage of in 2017 to make sure your e-commerce store stays ahead of the game. Mobile sales Online sales grew by over 15 per cent during 2016, compared to 2015’s figures, and it’s estimated that …

03/01/2017

If you’re looking to grow your e-commerce business this year there are a number of approaches you can take. However, not all are as effective as others. We take a look at the three most influential and successful ones which will help you generate site traffic and increase sales. 1: Email Marketing Research from the Direct Marketing Association suggests that the ROI from email marketing can be …

13/12/2016

Show Your Personality This doesn’t just necessarily mean on your website, but also across your social media channels. Whichever social media platforms you’re using, ensure that you are maintaining a presence and engaging with users. Whether you’re posting competitions, articles or company news- make sure you’re personality shines through. The more customers see the face/voice behind the brand the more they will relate to you on a …