01/03/2022

Copywriting for e-commerce is the art of crafting compelling text that promotes products and services in e-commerce businesses. Its primary goal is to increase brand awareness and motivate potential customers to take action, whether that’s subscribing to a newsletter, making a purchase, or even simply exploring your e-commerce site further. When it comes to e-commerce copywriting, the objectives are twofold: helping your online store rank higher on …

03/02/2022

Want to start an online store but not sure where to start? With ecommerce stores predicted to fulfil one-third of all retail sales by 2024, this is no small sector, and competition can be fierce – which can make it even harder to know where you fit in. Running an online store certainly has its appeal, but it’s a journey that comes with a tough set of …

02/02/2022

Affiliate marketing is a powerful strategy for generating revenue online, allowing businesses to leverage the reach of affiliate marketers to promote their products. This guide explores how to effectively advertise affiliate links, the best practices for promoting affiliate links, and how to maximise your earnings through strategic affiliate partnerships. Understanding Affiliate Marketing At its core, affiliate marketing involves an arrangement where affiliates earn a commission for promoting …

01/02/2022

Any experienced online business owner will know the value of having a well-thought-out shipping policy. But, not everyone knows how to create one. This post will look at the importance of a shipping policy for an ecommerce store, what the policy should entail, and how to create one that can be adjusted and updated as your circumstances and operations change. The Importance of a Shipping Policy Online …

03/01/2022

When the UK government forced nonessential retail shops to close during the lockdowns of 2020/2021, those who wanted to purchase anything other than groceries or medications had to turn to online retailers. This led to a boom in online sales, with ecommerce sales reaching a share of almost 33% of all UK retail sales for this period. With so many people facing furlough, reduced income, and even …

03/01/2022

Upselling and cross-selling on your ecommerce website are undoubtedly the best strategies for increasing sales, and ultimately profits. These methods are used by all the major brands worldwide. Although consumers are becoming wiser to some of the more under-hand selling techniques, they’re still valuable for today’s ecommerce owners to implement. This feature will look at upselling and cross-selling, how to use them for your ecommerce store, their …