03/04/2023

Returns are an unavoidable part of any e-commerce business. Depending on the sector, return rates typically range from 10% to 30%. Returns cause a huge headache for businesses because they’re not only expensive but time-consuming as well. With returns, products must be restocked or discarded and customers must be refunded or credited with a store voucher. All of these processes cost businesses both time and money, so …

02/04/2023

Metrics are vitally important to the success of any business and understanding these statistics will give you a clearer picture of where your business is and where it may be in future. Firstly we will look at some traditional business analytics that you are hopefully already tracking. Revenue and Sales Revenue This is key to the success of any business and should be tracked closely. Knowing your …

01/04/2023

With many businesses and customers keeping an eye on their spending, you may be wondering if you are wasting your time marketing your high-end products online, but there is still a market out there. To get the most out of your online store when it comes to selling luxury goods, you need to remember several key points: Get Your Website Right Your website should reflect the quality …

03/03/2023

Upselling is a powerful sales strategy that can help you increase your profits and build customer loyalty. When done correctly, it encourages shoppers to purchase additional items that are related to their original purchase. This article will explain the basics of upselling and how you can apply this approach in your e-commerce business. What is Upselling and How it can Benefit your E-commerce Business? Upselling is a …

02/03/2023

Once upon a time setting up a business was a case of setting up shop, advertising in the local press and through word-of-mouth. However, with the internet becoming an ever more powerful tool for businesses, it’s essential to get your business online to reach a wider audience. You may have the perfect product but if you’re not tech-savvy, this can seem daunting. Don’t be put off taking …

01/03/2023

What Is Pay Per Click (PPC) Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. Search engines like Google, Yahoo and Bing use PPC to sell search engine placement results on their web pages. Advertisers bid on keywords related to their business to gain placement on the search engine results pages (SERPs). How Does PPC Work? …