05/01/2017

Setting the right price for the products you sell in your online store is crucial to commercial success. We take a look at the top three pricing strategies which can help you gain and maintain an advantage over your competitors. 1: What’s your USP? Your Unique Selling Proposition (USP) will determine your target customers and whether you are discount- or value-centric. Selling hand-made silk scarves, for example, …

04/01/2017

Over the last ten years, e-commerce has changed the way we shop. But more importantly, it’s also changed the way we sell. We take a look at what you’ll need to take advantage of in 2017 to make sure your e-commerce store stays ahead of the game. Mobile sales Online sales grew by over 15 per cent during 2016, compared to 2015’s figures, and it’s estimated that …

03/01/2017

If you’re looking to grow your e-commerce business this year there are a number of approaches you can take. However, not all are as effective as others. We take a look at the three most influential and successful ones which will help you generate site traffic and increase sales. 1: Email Marketing Research from the Direct Marketing Association suggests that the ROI from email marketing can be …

13/12/2016

Show Your Personality This doesn’t just necessarily mean on your website, but also across your social media channels. Whichever social media platforms you’re using, ensure that you are maintaining a presence and engaging with users. Whether you’re posting competitions, articles or company news- make sure you’re personality shines through. The more customers see the face/voice behind the brand the more they will relate to you on a …

09/12/2016

Reward Loyalty It’s great to implement loyalty schemes, but the big thing here- and we mean BIG – is that the reward needs to reflect the loyalty of the customer. You don’t want to be giving the same reward to new customers and those who have been with you from day one. Consider a points system, or a way to unlock better offers or promotions the more …

06/12/2016

A bit of planning and a few small tweaks here and there can make a big difference when it comes to making your E-Commerce site a success. Here are a few top tips to help you sell more online. Choose the Right E-Commerce Platform With so many options out there, it can be hard to know where to start. Most businesses would be best to start with …