02/01/2020

FAQs stands for Frequently Asked Questions and the purpose is simple – they’re intended to quickly answer common questions from existing or potential customers about your product or services, saving you and your customer time and effort. FAQ pages are important parts of any business website, especially for e-commerce sites. Imagine if everyone who wanted to make an order called or emailed you to ask about what …

01/01/2020

Video has consistently proven to be more effective than images for just about everything. It’s easier and quicker to communicate your message and they’re more engaging for visitors. More importantly, video contributes positively to conversion rates, with 80% more conversions on a given landing page and a 20% increase for homepages. So now that we’ve established that video is completely worth investing in for your online store, …

03/12/2019

The Next Shopping Revolution E-Commerce is constantly developing and it’s important to stay up to date with the latest trends in order to still benefit. When E-commerce began to take off in the late 90s, with events such as the launch of Amazon and eBay, it was the beginnings of a revolution in the way we shop. Brick and mortar stores were no longer the only shopping …

02/12/2019

What’s the difference between Fulfilment and Drop Shipping? As an e-commerce business, you may have a fulfilment model or a drop shipping model. E-commerce fulfilment involves having products pre-stocked and ready to be shipped out upon placement of an order. It will be picked and packed, then shipped from a warehouse. A drop shipping e-commerce store, on the other hand, does not hold stock. Upon receiving an …

01/12/2019

UX is important User experience, or UX, can be a crucial necessity when it comes to e-commerce. It’s important that you make your store simple and easy to use for its visitors. Let’s imagine this as if we were shopping at two supermarkets that sell identical products at identical prices. One supermarket is set out in aisles with each aisle clearly labelled. The second supermarket is laid …

03/11/2019

Marketing emails are a great way to spread awareness of your brand because they appear right in your recipient’s inbox and push notifications. It’s getting your prospects to open their emails and then click through to your landing page, that is the struggle. To help with that struggle for engagement, here are some common email marketing mistakes that you should avoid. Poor preview text A successful email …