03/11/2019

Marketing emails are a great way to spread awareness of your brand because they appear right in your recipient’s inbox and push notifications. It’s getting your prospects to open their emails and then click through to your landing page, that is the struggle. To help with that struggle for engagement, here are some common email marketing mistakes that you should avoid. Poor preview text A successful email …

02/11/2019

Simple and Easy Graphic Design Canva is a fun and simple graphic design tool, great for people who aren’t that savvy with standard design programs such as Photoshop or InDesign. It is an online tool which allows you to create a wide range of visual designs and can be extremely useful for small businesses that may not have a design team or the expensive software. You can …

01/11/2019

Are you working on creating or improving your e-commerce site? Whilst the home page and product pages are important, the About Us page is surprisingly important and often overlooked. This page should not be an afterthought – it’s just as important as all your other pages, if not more. Here’s why… Once people have seen what your site has to offer, they’ll likely venture to your about …

03/10/2019

What is Pinterest? For those not yet in the know, Pinterest is a visual social network. It is designed as an inspiration source that allows people to share visually and save images to their account for future reference. These images are called Pins. A great example of a Pin would be a recipe, with the image of the dish, a description of the dish or the recipe …

02/10/2019

You’re in the process of creating an e-commerce website, an online storefront for your new products. You’re following all the steps required to create a site with a great web design and user experience and all is going well. But at some point in this process, you need to pick a domain name for this site. What do you want people to click on or type to …

01/10/2019

Christmas time and the lead up to Christmas is one of the biggest spending periods of the year and for online retailers, this usually means an opportunity to increase sales and revenue. However, in order to make this happen and keep up with the competition and demand, you’re going to need to do some preparations now. Here are just a few recommendations from Ogden on how to …