03/06/2021

In the world of ecommerce, it’s a well-known fact that it’s cheaper to retain customers than it is to acquire new ones. A customer who has already bought from you before has overcome their purchasing barriers and will likely not need to do this again. Provided their experience was a good one, you’ve already convinced them that your ecommerce store is a great place to shop and …

02/06/2021

Buyer personas are a marketing tool that allow businesses to get a better understanding of who their customers are. Once developed, it means that businesses can better market their products as they understand their needs, pain points, barriers and goals. Creating a persona allows employees of the business to better visualise who they’re selling to and helps them to build a bond. If employees can see customers …

01/06/2021

Are you starting up a new ecommerce business this year? Perhaps it’s something you’re interested in but you’re still doing your research. If it’s your first time working with your own ecommerce business, this article will help you avoid some common mistakes that people tend to make. Don’t get caught out! 1. Let’s reinvent the wheel When people first start out, they do their research and discover …

03/05/2021

If you run an ecommerce site, taking every opportunity to get your products out in front of prospective buyers is critical. Your marketing activities to help achieve this might include building a following on social media, producing content for your website or using platforms such as Facebook Ads to reach certain demographics. But what about remarketing? Many ecommerce entrepreneurs ignore this approach even though it’s proven to …

02/05/2021

Email marketing remains an effective marketing tool and delivers a strong ROI for all types of business, including ecommerce. One of the big challenges businesses face, however, is how to build a meaningful list that can then be used for a range of marketing activity. Why is email marketing so important for ecommerce? Any way that you can directly reach your customers and market to them personally …

01/05/2021

Setting up an ecommerce business is an attractive proposition for many. Hundreds, if not thousands of new stores come online every week. It’s not only relatively easy and cheap nowadays to create an online store but there are also plenty of tools out there to help you reach your customers. Assuming that you’ve picked the right ecommerce niche and have built an attractive website that looks good …