03/09/2021

If you’re considering doing a competitor analysis, this post has everything you need to know. Is it worth it? How difficult is it to manage? Read on to find out all the necessary information about competitor analysis for businesses in 2021. What is a Competitor Analysis? In short, competitive analysis is a marketing strategy where you identify your major competitors and research their marketing strategies, sales, and …

02/09/2021

Fulfilment services can benefit all businesses, but more so entrepreneurs and smaller establishments. By outsourcing ecommerce fulfilment, there are a great number of advantages such as reduced operating costs, lower shipping rates, and a broader consumer reach. A fulfilment service will also increase the time a business owner has to put to other uses and grow the business more smoothly. This post will look at the different …

01/09/2021

The importance of measuring your email marketing campaigns cannot be understated. You need to know how well this strategy is going or whether it is a complete waste of time, money, and resources. In this post, we will look at how to measure your email campaigns properly and how to improve the areas you find to be lacking. As with all marketing campaigns, some companies will do …

03/08/2021

Struggling to increase conversions from your website? People who are new to the world of ecommerce often wonder how they can increase conversions in their online store. In layman’s terms, a conversion happens when a customer takes an action you deem to be valuable. For ecommerce, this normally occurs on your website as a purchase. However, conversions can sometimes be hard to come by and some online …

02/08/2021

To make an impact with your campaign on Instagram can seem pretty impossible. To be able to focus on the right people at the right time, delivering the right message takes time and patience. But, Instagram Ads are a powerful vehicle that helps you do precisely that. Almost 90% of Instagram users follow at least one brand, so this is a very viable project for you if …

01/08/2021

Many new businesses, and even some long-established ones, are not taking Pinterest for ecommerce seriously. This is a costly mistake. There are many benefits for a business when it uses Pinterest, predominantly brand exposure and a broader potential customer base. Pinterest is the third-largest social network used in America, and the 14th largest platform in the world, in terms of active global users. It ranks below platforms …