03/01/2022

When the UK government forced nonessential retail shops to close during the lockdowns of 2020/2021, those who wanted to purchase anything other than groceries or medications had to turn to online retailers. This led to a boom in online sales, with ecommerce sales reaching a share of almost 33% of all UK retail sales for this period. With so many people facing furlough, reduced income, and even …

03/01/2022

Upselling and cross-selling on your ecommerce website are undoubtedly the best strategies for increasing sales, and ultimately profits. These methods are used by all the major brands worldwide. Although consumers are becoming wiser to some of the more under-hand selling techniques, they’re still valuable for today’s ecommerce owners to implement. This feature will look at upselling and cross-selling, how to use them for your ecommerce store, their …

02/01/2022

The UK has the most advanced ecommerce market in Europe. The Office of National Statistics revealed that the UK’s ecommerce revenue in 2019 (prior to the 2020 boom of online shopping) was £693 billion, which was a sharp increase in the figures of 2018. Due to the recent pandemic, and the forced change in consumer shopping habits, more people than ever are turning to the internet to …

03/12/2021

If you’re looking to drive sales through your website, then a ‘hello bar’ could be the way to go. In this post, we’ll explore what a Hello Bar is and the many ways you can use it to improve your conversions. A ‘hello bar’ is a great way to welcome potential new consumers to your website for the first time, and this first impression could have a …

02/12/2021

Everyone working in e-commerce can hear the Christmas bells ringing. With some of the biggest online shopping days fast approaching, now is the time for e-commerce entrepreneurs to be channelling their energy into making sure it is their products chosen by the eager consumers of the season. In this blog post, there are seven valuable tips on how to get the best out of the most wonderful …

01/12/2021

In today’s digital world, more people use their smartphones to search the internet than use desktop PCs or laptop computers. This has meant that marketers have had to adapt strategies to focus more on mobile marketing. Lives are intertwined with handheld technology devices; however, businesses are finding an offline form of marketing to be one of the most effective. One, in particular, is SMS messaging. SMS messaging …