03/03/2023

Upselling is a powerful sales strategy that can help you increase your profits and build customer loyalty. When done correctly, it encourages shoppers to purchase additional items that are related to their original purchase. This article will explain the basics of upselling and how you can apply this approach in your e-commerce business. What is Upselling and How it can Benefit your E-commerce Business? Upselling is a …

02/03/2023

Once upon a time setting up a business was a case of setting up shop, advertising in the local press and through word-of-mouth. However, with the internet becoming an ever more powerful tool for businesses, it’s essential to get your business online to reach a wider audience. You may have the perfect product but if you’re not tech-savvy, this can seem daunting. Don’t be put off taking …

01/03/2023

What Is Pay Per Click (PPC) Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. Search engines like Google, Yahoo and Bing use PPC to sell search engine placement results on their web pages. Advertisers bid on keywords related to their business to gain placement on the search engine results pages (SERPs). How Does PPC Work? …

03/02/2023

With supplies and overhead costs on the up, you may wonder if it is time to put up your prices. But can you afford to? The recent rising cost of living has caused us all to look at our outgoings. Money is tight and customers, as well as businesses, are looking to save money. So will an increase in costs mean a loss in business? Here we …

02/02/2023

As a business owner, creating a consistent online brand is essential in today’s digital world. With the right strategies and tools, you can create an effective digital presence that will help you stand out from the competition. In this article, we’ll discuss how to create a consistent online brand that will help you gain more visibility and credibility. Establish a Consistent Brand Image The first step in …

01/02/2023

Having a clear understanding of your target audience is essential for any successful marketing campaign. Knowing who you are trying to reach and what they need from your product or service is key to developing effective strategies that will engage the right people. With this knowledge, you can create content that speaks directly to them and resonates with their interests and needs. Speaking Your Customers’ Language When …