3 Ways to Boost Your Business over the Bank Holiday Weekend

Get on the Bank Holiday Weekend bandwagon

Every May there is two bank holiday weekends, therefore check your sales records to see which products performed well last year. Then once you’ve sourced a list of the most popular seasonal items, run special bank holiday deals and promotions across your digital channels to entice your target audience into making a purchase.

Give your ecommerce site a May makeover

Tap into how the nation is feeling by injecting some bank holiday spirit into your homepage. From bright and breezy sales banners to royal wedding inspired discount codes. By giving your ecommerce site a May makeover, potential customers will naturally warm to your business.

Host a fun competition

With consumers in a celebratory mood, one way to get your business in front of your target audience is to host a competition you can promote through social media or email.

As major brands frequently demonstrate, hosting a competition is a great way to not only increase the reach of your business but also grow your social media audience and newsletter database. Plus when it comes to prizes, don’t worry if your products don’t have a high value. Just choose an item which you know is popular with your customers and will look good on the social media and competition banner visuals.

When promoting the competition across your digital channels, it’s important you remember to state “for the chance to win”, rather than just “win”, otherwise you might be liable to send everyone who took part a prize.

Furthermore, if hosting the competition on your ecommerce site you will need to let the entrants know about the competition terms and conditions on a dedicated landing page and make it clear that the winner will be randomly selected, the company’s decision is final and no cash alternative will be available.

So there you have it. By acknowledging all the events which are taking place this May, you’ll create rapport with your potential customers and set your self apart from your competitors.

03/10/2025

The Hidden Costs of DIY Fulfilment: Are You Holding Back Your Business?

When you first start your eCommerce store, packing and shipping orders yourself seems like the obvious choice. It saves money, right? You’re in control, and at low volumes, it’s manageable. But as your business grows, the true cost of DIY fulfilment starts to show – and it’s often more expensive than you think. In this article, we’ll uncover the hidden costs of managing fulfilment in-house and show …
Read post
01/06/2025

Mastering eCommerce Business Automation in 2025

Running an eCommerce business in 2025 presents a wealth of opportunities for growth, but it also brings its own set of challenges. As online shopping continues to evolve, automation has become a critical tool for businesses seeking to stay competitive. However, many eCommerce business owners worry that automating key processes could result in a loss of the personal touch that defines their brand. The good news? It’s …
Read post
03/04/2019

Use These Apps to Improve Your In-House Imagery

For many businesses, especially those just starting out, hiring a professional photographer to photograph and edit your in-house imagery simply isn’t a cost effective option. Thanks to the incredible technology available at your fingertips there’s no reason why you can’t photograph what you need for your business, at least to begin with, on your own smartphone. But this method can lead to poorly-lit, dull and non-enticing shots …
Read post
07/08/2017

4 Ways Your Ecommerce Business Can Create “Word of Mouth”

The most genuine form of marketing is “word of mouth” but in this digital age how do you get your company’s existing customers to wholeheartedly recommend your ecommerce business to other consumers? Therefore in this blog we look at 4 ways your ecommerce business can create modern day “word of mouth” marketing. 1. Launch a “recommend a friend” marketing campaign You can “create word of mouth” by …
Read post