4 Tips On How To Spring Clean Your Ecommerce Site

1. Do a content audit

Do you know which web pages are performing well on your ecommerce site and which are not? A thorough content audit will help you understand which pages you need to clean, consolidate with other content or even delete.

Furthermore, a content audit can also help you to create a formal content strategy. As you will be able to identify where you have gaps in your product descriptions and which pages need to a refresh. All of which will help you create a cleaner and smoother customer journey.

For more information on providing a better user experience. Check out our previous blog – 4 ways to create a smooth customer journey.

2. Fix any broken links

Broken links not only affect search rankings, they also really annoy potential customers. So in order to provide a better user experience, remove or redirect any pages with a ‘404 not found error’.

To help you identify and fix broken links, speak to your web developer about the best and most cost-effective way to check and improve your ecommerce site.

3. Review your product pages

Are all your product pages doing the business? To find out which are your best and worst performing items, take the time to review your sales history. Then either see what you can to improve the underperforming product pages (for example are you using good quality images and is the product description sufficient), or declutter your ecommerce site by discontinuing any products which are not generating sufficient revenue.

4. Showcase your most popular products

Give your most popular items pride of place and make it easy for your customers to find what they are looking for. By featuring sought after items on your homepage and dedicated product type webpages, you will not only increase your conversion rate but also help to keep your content fresh and up to date.

By taking the time to spring clean your ecommerce site, you will not only provide customers with a better user experience and boost your search engine rankings you will also be setting your ecommerce business apart from your competitors.

03/11/2024

Preparing for Christmas and Black Friday: How Fulfilment Can Help Businesses Thrive

As the holiday season approaches, businesses are gearing up for two of the biggest retail events of the year: Black Friday and Christmas. These periods can make or break a company’s annual performance, with a surge in orders that can overwhelm unprepared businesses. The Christmas shopping season and the excitement around Black Friday sales present a unique opportunity for retailers to maximize profits, attract new customers, and …
Read post
01/06/2021

7 Mistakes That New Ecommerce Sites Make

Are you starting up a new ecommerce business this year? Perhaps it’s something you’re interested in but you’re still doing your research. If it’s your first time working with your own ecommerce business, this article will help you avoid some common mistakes that people tend to make. Don’t get caught out! 1. Let’s reinvent the wheel When people first start out, they do their research and discover …
Read post
05/01/2023

10 Tips to Build a Better Website- A Step by Step Guide

Think about the last time you visited a website and left without taking action. Chances are, it wasn’t because the product or service wasn’t relevant to you—it was likely due to the website itself. Poor design, difficult navigation, or unappealing content can instantly turn visitors away. In today’s competitive environment, having a well-designed business website isn’t just optional—it’s a necessity. Fortunately, building a better website doesn’t have …
Read post
17/07/2017

5 Tips On Creating A Seamless Mobile Experience

According to the global management consultants Bain & Company, people interact with their phones on average 13 times per hour, which equals 156 times a day or a whopping 1092 times a week, therefore it’s no wonder mobile ecommerce is changing the way customers shop. With this in mind and Google promising its next algorithm will take a ‘mobile first’ approach (if your ecommerce business hasn’t done …
Read post