4 Top Tips On How To Spring Clean Your Ecommerce Site

1. Do a content audit

Do you know which web pages are performing well on your ecommerce site and which are not? A thorough content audit will help you understand which pages you need to clean, consolidate with other content or even delete.

Furthermore, a content audit can also help you to create a formal content strategy. As you will be able to identify where you have gaps in your product descriptions and which pages need to a refresh. All of which will help you create a cleaner and smoother customer journey.

For more information on providing a better user experience. Check out our previous blog – 4 ways to create a smooth customer journey.

2. Fix any broken links

Broken links not only affect search rankings, they also really annoy potential customers. So in order to provide a better user experience, remove or redirect any pages with a ‘404 not found error’.

To help you identify and fix broken links, speak to your web developer about the best and most cost-effective way to check and improve your ecommerce site.

3. Review your product pages

Are all your product pages doing the business? To find out which are your best and worst performing items, take the time to review your sales history. Then either see what you can to improve the underperforming product pages (for example are you using good quality images and is the product description sufficient), or declutter your ecommerce site by discontinuing any products which are not generating sufficient revenue.

4. Showcase your most popular products

Give your most popular items pride of place and make it easy for your customers to find what they are looking for. By featuring sought after items on your homepage and dedicated product type webpages, you will not only increase your conversion rate but also help to keep your content fresh and up to date.

By taking the time to spring clean your ecommerce site, you will not only provide customers with a better user experience and boost your search engine rankings you will also be setting your ecommerce business apart from your competitors.

03/08/2019

How to Acquire Customer Testimonials

How Customer Testimonials Drive Customer Acquisition In today’s competitive marketplace, customer testimonials are a valuable asset for businesses. They provide social proof, helping build trust and credibility by showcasing the positive experiences of real customers. Testimonials not only attract new customers but can also be repurposed for marketing campaigns, social media posts, and other marketing materials. Whether you’re looking to gather your first testimonial or want to …
Read post
01/07/2022

Packaging & Presentation – What it Says About Your Products

When it comes to your product, first impressions matter. Your packaging and presentation are key factors in making a good impression on potential customers. Your packaging should be well-designed and attractive, but it also needs to be functional. It should protect your product and make it easy to transport and store. Poorly designed packaging can damage your product and make it difficult to use. Your presentation is …
Read post
03/04/2025

Streamlining Success: Effective Fulfilment Strategies for Today’s Market

In the fast-paced world of e-commerce, effective fulfilment strategies have become a crucial component of business success. As customer expectations continue to rise, companies must adapt their fulfilment processes to ensure satisfaction while maintaining efficiency and cost-effectiveness. This article explores effective fulfilment strategies that can help businesses streamline their operations, enhance customer satisfaction, and ultimately drive success in today’s competitive market. Understanding the Fulfilment Process The fulfilment …
Read post
03/06/2024

Unlocking Success: Outsourcing Fulfilment for E-commerce Business Growth

In the fiercely competitive landscape of e-commerce, efficient fulfilment management can be the make-or-break factor that determines a business’s success or stagnation. As your online venture grows, so do the complexities of managing inventory, processing orders, and shipping products to customers in a timely and cost-effective manner. This is where outsourcing fulfilment to third-party logistics companies—often referred to as fulfilment providers—becomes invaluable. By outsourcing these logistics operations, …
Read post