4 Tips On How To Spring Clean Your Ecommerce Site

1. Do a content audit

Do you know which web pages are performing well on your ecommerce site and which are not? A thorough content audit will help you understand which pages you need to clean, consolidate with other content or even delete.

Furthermore, a content audit can also help you to create a formal content strategy. As you will be able to identify where you have gaps in your product descriptions and which pages need to a refresh. All of which will help you create a cleaner and smoother customer journey.

For more information on providing a better user experience. Check out our previous blog – 4 ways to create a smooth customer journey.

2. Fix any broken links

Broken links not only affect search rankings, they also really annoy potential customers. So in order to provide a better user experience, remove or redirect any pages with a ‘404 not found error’.

To help you identify and fix broken links, speak to your web developer about the best and most cost-effective way to check and improve your ecommerce site.

3. Review your product pages

Are all your product pages doing the business? To find out which are your best and worst performing items, take the time to review your sales history. Then either see what you can to improve the underperforming product pages (for example are you using good quality images and is the product description sufficient), or declutter your ecommerce site by discontinuing any products which are not generating sufficient revenue.

4. Showcase your most popular products

Give your most popular items pride of place and make it easy for your customers to find what they are looking for. By featuring sought after items on your homepage and dedicated product type webpages, you will not only increase your conversion rate but also help to keep your content fresh and up to date.

By taking the time to spring clean your ecommerce site, you will not only provide customers with a better user experience and boost your search engine rankings you will also be setting your ecommerce business apart from your competitors.

26/10/2023

Integrated E-commerce Solutions: How Mintsoft Dashboard Enhances Fulfilment

In the dynamic landscape of e-commerce, streamlined operations are the cornerstone of success. At Ogden Fulfilment, we understand the pivotal role that technology plays in this process. One of our key tools for optimising fulfilment is the Mintsoft Dashboard, a powerful order management software that revolutionises the way businesses manage their operations. Understanding the Mintsoft Dashboard The Mintsoft Dashboard is a cutting-edge e-commerce management system that seamlessly …
Read post
01/12/2016

Top Tips Boost Online Sales And Increase Your ROI

Here is a list of useful tips that you can use to boost your online sales and ROI. Advertise the Right Products Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on …
Read post
03/02/2025

Maximising Sales with Same-Day Delivery and Weekend Fulfilment

In today’s fast-moving ecommerce landscape, customers expect convenience, speed, and reliability when shopping online. Businesses that deliver on these expectations often enjoy higher sales, increased customer loyalty, and a competitive edge. Offering services like same-day dispatch and weekend fulfilment can be transformative, enabling companies to meet these demands effectively. Why Fast and Reliable Fulfilment Matters The modern consumer prioritises efficiency. Whether it’s a last-minute purchase or an …
Read post
03/08/2020

How to handle difficult customers

A successful e-commerce business works with a lot of customers. Over the course of running your e-commerce business, there is a likelihood of encountering difficult customers. It can sometimes be a challenge to deal with customers that won’t back down or demonstrate a lot of anger. In this article, we’ll cover how to deal with customers like this. Difficult customers can arise from issues with your product …
Read post