4 Top Tips On How To Spring Clean Your Ecommerce Site
01/03/2018 | Share:
Spring has sprung! So now is the ideal time to take stock of your ecommerce site and clean up any untidy content.
The reason being, not only will a tidy ecommerce site enable you to attract and retain new customers. It’s also a good way to improve your search rankings. Therefore in this blog, we look at our four top tips on how to spring clean your ecommerce site.
1. Do a content audit
Do you know which web pages are performing well on your ecommerce site and which are not? A thorough content audit will help you understand which pages you need to clean, consolidate with other content or even delete.
Furthermore, a content audit can also help you to create a formal content strategy. As you will be able to identify where you have gaps in your product descriptions and which pages need to a refresh. All of which will help you create a cleaner and smoother customer journey.
For more information on providing a better user experience. Check out our previous blog – 4 ways to create a smooth customer journey.
2. Fix any broken links
Broken links not only affect search rankings, they also really annoy potential customers. So in order to provide a better user experience, remove or redirect any pages with a ‘404 not found error’.
To help you identify and fix broken links, speak to your web developer about the best and most cost-effective way to check and improve your ecommerce site.
3. Review your product pages
Are all your product pages doing the business? To find out which are your best and worst performing items, take the time to review your sales history. Then either see what you can to improve the underperforming product pages (for example are you using good quality images and is the product description sufficient), or declutter your ecommerce site by discontinuing any products which are not generating sufficient revenue.
4. Showcase your most popular products
Give your most popular items pride of place and make it easy for your customers to find what they are looking for. By featuring sought after items on your homepage and dedicated product type webpages, you will not only increase your conversion rate but also help to keep your content fresh and up to date.
By taking the time to spring clean your ecommerce site, you will not only provide customers with a better user experience and boost your search engine rankings you will also be setting your ecommerce business apart from your competitors.
