Top Tips for Your E-Commerce Website

Include a Search Box

There’s nothing more frustrating for a customer than to not be able to find what they’re looking for, and the fact is that frustrated customers won’t be customers for long. Placing an ever-present search box at the top of your site increases its usability and boosts conversions.

Make it Shareable

Social media is king of almost everything nowadays, and in many ways that goes for e-commerce, too. Encouraging your customers to share your brand’s good name on Facebook, for example, can only be a good thing and builds your website’s profile. Include some easily usable ‘share’ buttons for the social media platforms you think are most relevant to your business, and always include Facebook.

Embrace IP Delivery

Whether your customer is based in Brighton or Bangalore, you want to know about it. It can make all the difference and delivering the customer the details most pertinent to them is vital. Setting up IP delivery around your call to actions, price lines and language is an all too readily ignored tip that should be followed each and every time.

Make the Item Photos Sing

One of the major disadvantages that online shopping has against regular retail is that a customer cannot always get a proper ‘feel’ for the product, whether that be by touch, taste or smell. There’s no way to fully compensate for this, but you can go some way to doing so by creating an experience and a little theatre around your item images. Professionally taken photographs are a must, but how about a 3D rotating experience or a video? Be creative and do all you can to bring the item to your customer.

03/02/2021

Why Dropshipping is a Bad Idea

Some ecommerce business owners boast that dropshipping is the way to get rich fast. They claim to make thousands, if not hundreds of thousands, in profit each year. However, this is not the case for the majority of dropshippers and normally it’s the customer who suffers. In this article, we’re going to explain why dropshipping is a bad idea and how it’s not the easy get-rich-quick scheme …
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01/03/2021

Things to Consider When Approaching a New Supplier

When setting up an ecommerce store or introducing a new product range, you may need to partner with a new supplier, especially if you don’t manufacture the products yourself or you acquire parts from multiple suppliers before combining them together into a unique product. Before you go ahead and choose a supplier, there are several things you want to check or ask. What can the supplier do …
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03/03/2026

Pick and Pack Fulfilment Explained: How It Works, What It Costs, and What to Look For

Most e-commerce founders only think about pick and pack when something goes wrong — a customer receives the wrong item, a dispatch deadline slips, or the cost per order quietly creeps up until the margin on a £25 sale no longer makes sense. Pick and pack is the part of fulfilment that touches every single order you ship. Get it right and customers never think about it. …
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03/07/2023

Making the Sale: Strategies for Recovering Abandoned Baskets

Abandoned baskets are the bane of any e-commerce business. It’s an all too common occurrence for shoppers to add items to their basket, only to abandon the purchase at the last minute. But there are strategies retailers can use to help recover those abandoned sales. Abandoned Baskets Once you’ve identified a customer whose basket has been abandoned, the next step is to create an effective strategy for …
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