Top Tips for Your E-Commerce Website

Include a Search Box

There’s nothing more frustrating for a customer than to not be able to find what they’re looking for, and the fact is that frustrated customers won’t be customers for long. Placing an ever-present search box at the top of your site increases its usability and boosts conversions.

Make it Shareable

Social media is king of almost everything nowadays, and in many ways that goes for e-commerce, too. Encouraging your customers to share your brand’s good name on Facebook, for example, can only be a good thing and builds your website’s profile. Include some easily usable ‘share’ buttons for the social media platforms you think are most relevant to your business, and always include Facebook.

Embrace IP Delivery

Whether your customer is based in Brighton or Bangalore, you want to know about it. It can make all the difference and delivering the customer the details most pertinent to them is vital. Setting up IP delivery around your call to actions, price lines and language is an all too readily ignored tip that should be followed each and every time.

Make the Item Photos Sing

One of the major disadvantages that online shopping has against regular retail is that a customer cannot always get a proper ‘feel’ for the product, whether that be by touch, taste or smell. There’s no way to fully compensate for this, but you can go some way to doing so by creating an experience and a little theatre around your item images. Professionally taken photographs are a must, but how about a 3D rotating experience or a video? Be creative and do all you can to bring the item to your customer.

01/02/2018

How to Boost Your Business this St Valentine’s Day

Even though St Valentine’s Day is traditionally marketed as a romantic celebration with flowers and chocolates, it doesn’t mean you should ignore the festivities this February. Regardless of how unromantic your products may be, we take a look at ways to boost your ecommerce business this St Valentine’s Day. Give your marketing banners a romantic makeover Themed product banners are a quick and easy way to give …
Read post
01/05/2025

Fulfilment for Social Commerce: Optimising for the Boom of Social Media Marketplaces

Social commerce has exploded in recent years, transforming how businesses interact with customers and fulfil their orders. Platforms like TikTok Shop, Instagram Shops, and Pinterest Shopping are no longer just places for social interaction; they’ve become primary sales channels. As social commerce sales grow, order fulfilment strategies must evolve to match customers’ expectations for speed, convenience, and accuracy. What is Social Commerce? Social commerce involves the direct …
Read post
01/09/2023

Paid Advertising: Is it Worth the Money?

Advertising has become a vital part of any successful business strategy. With the rise of online platforms and social media, paid advertising has taken a central role in marketing. As a business owner, you might be wondering: Is it truly worth investing your money in paid advertising? In this article, we will explore the costs, benefits, and various factors involved in making that decision. Understanding Paid Advertising …
Read post
02/10/2023

Influencer Marketing for E-commerce Success

Influencer marketing has proven to be an exceptionally effective strategy for e-commerce businesses aiming to enhance brand awareness, engage with customers, and drive sales. By leveraging the reach and credibility of social media influencers who have established loyal followings in your niche, you can amplify your brand’s messaging and connect with new target audiences. In today’s digital age, influencer collaborations are crucial for achieving e-commerce success. What …
Read post