Call us Today: 0330 058 5621

Email Us

Social Media for E-Commerce

Odgen Fulfilment - Leading UK Fulfilment Centre

14/08/2016 | Share:

Perhaps you have an E-Commerce site but aren’t using your social media presence to its full potential. Here are some ways that social media can drive traffic to your E-Commerce site.

Build Relationships

Most people don’t visit social media sites to purchase items, generally it can be the beginning of their journey to buying something. The key to social media is to build relationships with people and get your brand out there and known. Once people become acquainted with your brand on social media, they are more likely to visit your E-Commerce site and make a purchase. Be sure to share information but not to go hard on the sales pitch.

Reporting

It is definitely worthwhile reporting on your social media activity. Most platforms have their own analytics programs that allow you to track traffic, page likes, followers and see how many people click through to your site from your social channel. This allows you to see what works and doesn’t work, what content is engaging people and what your customers are excited by. By reporting on traffic and behaviour, you will be able to identify key areas for improvement. Also use your website analysts to discover which social media platforms are driving the most traffic.

Scial Sharing Buttons

Adding social sharing buttons on your site, for example a Facebook like button next to each of your products, can be very beneficial. Enabling people to share or retweet their reviews or any offers on the site to their friends/followers can increase the reach of your brand.

Start Conversations

Social media is the perfect place to start conversations with customers and prospects, so engage with your followers. Show that you care about them as customers, ask them questions, ask for feedback, offer them discounts. Essentially make them feel special and in return, you will gain their loyalty.

Reviews

Be sure to share positive reviews across your social media channels, reviews are up there with personal recommendations, so they are a perfect way to promote your service without being too pushy and salesy. If a prospect is considering your products, reading a review can be the icing on the cake to seal the deal for them.

Some other bits to consider are:

Hashtags – to allow people to discover your content
Paid advertising – Facebook ads, LinkedIn ads, or promoted tweets that link back to your E-Commerce site
Regular posting – Posting content regularly will improve engagement
Concise posts – People are more likely to share short content, rather than long pages of text
Images – They are naturally more engaging that text, so be sure to keep things visual

More from Uncategorized

  • How Brands Use Augmented Reality to Increase Sales

    01/07/2021

    How Brands Use Augmented Reality to Increase Sales

    Augmented reality (AR) is becoming more and more common in the ecommerce space. It’s particularly useful for products that ideally need to be seen in person and are normally purchased in stores. If you’re active on social media channels you’ll no doubt have come across elements of augmented reality that allow users to add filters and edit their faces with smart technology. Whilst this is all very …

    Read post
  • Scaling Your Business with Ogden Fulfilment: From Start-Up to Retailer Success

    14/10/2023

    Scaling Your Business with Ogden Fulfilment: From Start-Up to Retailer Success

    Business scaling is a monumental endeavour that requires meticulous planning, strategic thinking, and an unwavering commitment to growth. Ogden Fulfilment, a leading fulfilment centre, provides invaluable insights into how a start-up can evolve into a thriving retailer. The Foundation: Refining Internal Processes At the core of any successful scaling effort lie robust internal processes. These are the gears that drive business growth, ensuring that every facet operates …

    Read post
  • How to Use Instagram Reels To Promote Your Products

    01/02/2021

    How to Use Instagram Reels To Promote Your Products

    Instagram Reels is a valuable new video content format that, as an ecommerce business, you should be taking advantage of. Read on to find out how… What are Instagram Reels? For those not familiar with Instagram Reels, they’re one of Instagram’s newest content formats. Like videos in Instagram stories, they take up the entire screen with your content but they’re different in that they can be discovered …

    Read post
  • 5 Top Tips for Creating a Festive Customer Journey

    11/10/2017

    5 Top Tips for Creating a Festive Customer Journey

    If Christmas and the festive period is historically one of your most (if not the most) lucrative times of year, then it’s crucial your online business stands out from the ecommerce crowd. So to help you deliver a very merry shopping experience, here’s our 5 top tips for creating a festive customer journey. 1. Assess your stock levels This might sound obvious but you don’t want to …

    Read post

Categories