Call us Today: 0330 058 5621

Email Us

How To Become Your Own Brand Ambassador With YouTube

02/04/2018 | Share:

When it comes to resonating with a target audience, one way big brands show their personality is by securing a high profile person or influencer to represent their business. However if like many ecommerce businesses you don’t have the budget to retain a well known personality, in this blog, we look at how to become your own brand ambassador with Youtube.

The power of personality

Brand ambassadors provide a much needed human element to faceless organisations, and by using a social media channel such as YouTube, you can do the same for your ecommerce business.

As a result, not only will you provide potential customers with key information about your products, you’ll also offer a relatable quality to your brand which consumers will trust over your competitors.

Think about want you want to achieve for your business

Before recording hours of video, think about what image and personality you want to create for your ecommerce business.

Do you want to promote your individual items in a shopping channel style, or demonstrate your products in real world situations? Whatever it may be, look to create fun, high quality and informative content which drive sales and answers your customers frequently asked questions.

By providing this type of content, not only will your viewers see your channel as a trusted resource, but also a credible business.

Name your channel after your business

As brand ambassador you are representing your whole business, so to make it much easier for your target audience to find you, if possible name your channel after your ecommerce site, or even better, give it the same name you use on your other social channels.

Brand consistency will be key when you share your videos on your ecommerce site and social media channels. This will ensure all your content looks part of an integrated digital marketing campaign and not that you are sharing random, unrelated videos.

Complete the about us section and upload your company logo

Once you’ve named your channel, complete the appropriate sections with your business details including your company logo. Again this will provide brand consistency and ensure potential customers don’t mix you up with another company with a similar name. That being said, if you’re a small ecommerce business and you don’t have a company logo, upload a high quality image which clearly represents your business.

Becoming your own brand ambassador does sounds like a daunting task, but creating video content for a dedicated YouTube channel is a great way to promote your products, connect with your target audience and set yourself apart from your competitors.

More from Blog

  • Spring Has Sprung, So Here’s Why Your Ecommerce Business Should Already Be Thinking About Christmas 2017

    11/04/2017

    Spring Has Sprung, So Here’s Why Your Ecommerce Business Should Already Be Thinking About Christmas 2017

    When running an ecommerce business the months fly by, especially when you consider we are already well into Q2. However when it comes to planning for your busy Christmas period, it’s definitely a case of fail to prepare, prepare to fail. 1. Make a note of your key dates Do you know the exact date and time your last Christmas sales kicked in? If so, was this …

    Read post
  • How to make fulfilment less stressful

    02/01/2019

    How to make fulfilment less stressful

    When you get your picking, packing and shipping system running smoothly, you’ll find your business becomes instantly more efficient and most importantly, less stressful to manage. Any great leader will tell you your business starts from the bottom up. If all your staff are aware of the newest and most efficient procedures, your business is sure to change for the better. The first step to succeeding in …

    Read post
  • Top 5 E-Commerce Marketing Tips to Boost Sales

    03/10/2016

    Top 5 E-Commerce Marketing Tips to Boost Sales

    E-Commerce is an insanely competitive market, but by adopting the following marketing tips for your site, you’re bound to boost sales. Loyalty Scheme Buyers love loyalty schemes, as long as they are getting something substantial in return. By implementing a loyalty scheme, you are making your customers feel appreciated, and offering a reward as an incentive can help to persuade them to spend a little bit of …

    Read post
  • Ecommerce Trends for 2021

    03/12/2020

    Ecommerce Trends for 2021

    2020 has been a turbulent year for most people all over the world. With people confined to their homes and certain businesses required to close, brick and mortar stores without an online presence have struggled to survive. It’s due to the pandemic that businesses have had to evolve a lot quicker than they would have naturally, catapulting them into the online world. Due to its relatively safer …

    Read post

Categories