E-Commerce Calendar September – December 2016

29/10/2017

When thinking about what social media is typically used for, gaining leads isn’t the obvious answer. Social media is generally used for brand building and communicating with your customers. B2B clients are not likely to make the decision to invest in a product or service on a whim (unless you’re me and you have a problem with impulse buying… but that’s another story). Using social media as …

01/10/2025

As January approaches, ecommerce businesses face the annual surge in post-holiday returns. After the excitement of holiday sales, customers will return products that didn’t fit, didn’t match expectations, or were purchased on impulse. In fact, the post-holiday period is one of the busiest for customer returns, and without a solid strategy in place, ecommerce stores risk damaging customer satisfaction and brand loyalty. The returns process doesn’t need …

01/07/2018

As an owner of an ecommerce business, you’ve probably considered Social Media marketing, PPC and many other digital marketing methods in order to promote your business. But have you ever considered writing a blog? Blogging can help to boost your business sales as well as your brand story. In this article we look at 3 great reasons why your ecommerce business should have a blog. Product Promotion …

01/02/2023

Having a clear understanding of your target audience is essential for any successful marketing campaign. Knowing who you are trying to reach and what they need from your product or service is key to developing effective strategies that will engage the right people. With this knowledge, you can create content that speaks directly to them and resonates with their interests and needs. Speaking Your Customers’ Language When …