Call us Today: 0330 058 5621

Email Us

Clean Up Your Ecommerce Store for 2021

01/01/2021 | Share:

2020 was a turbulent year for everyone. Whether last year was a bit of a struggle or whether it was personally a great success, most people would agree that they’re glad that whirlwind of year is done with!

With ecommerce activity increasing faster than normal over the past year, you may have been rushing to get things done and neglected to care for your website. On the other hand, if things have been difficult recently and you’ve rightly been worrying about other things, 2021 might be the time to invest a little in the care of your ecommerce store. Here are some of the things you can do to clean things up a bit:

Optimise Images

Ecommerce websites are full of product images and each one adds to the loading time of your webpages. Make sure your images are optimised by reducing the size of your images as much as possible without affecting the quality. When we say reduce the size, we mean both physical size and file size.

Review copy and content

You should regularly review the copy and content on your website. Firstly, to ensure that none of your content appears outdated. New products might no longer be new and any mention of the year 2020 will also need to be removed (thankfully for some!). Reviewing old text can be a great way to breathe a bit of fresh life into your store.

Secondly, review your copy on a deeper level. You need to determine what copy is leading to purchases, and which pages could do with a rework. If you’re not 100% sure on whether new changes are working, you can always try some A/B testing tools. Just make sure you don’t delete or change things that are working perfectly!

Check your links

Alongside checking for old content, you should be checking for old links. If there’s a product that you used to sell but is now gone forever, you’ll want to consider placing a redirect for that page and removing any direct links. Make sure that the text of the link (called ‘anchor text’) is related to the page you’re directing people to.

Clean your email database

When was the last time you checked your email marketing lists? Are people still opening your emails? Do you need to segment audiences differently now following the pandemic? Make sure your lists and data are still well organised, you’ll be thankful later on in the year.

In addition, make sure you are regularly scrubbing your email lists to remove contacts that are no longer useful to you. This includes people that aren’t opening your emails or abandoned email accounts. In the long run, it is worth it as it will increase your open rates and improve your reputation and email deliverability (i.e. less likely to be classed as spam or blocked).

Refresh your knowledge of the competition

Have you checked in on your competition lately? Take a look at how competitors have evolved over the year. What has changed for them, can you use this to your own advantage too?

Come up with some new deals

It’s a bad idea to keep reusing the same deals – people will get bored. Creating new and exciting deals to continue wowing your customers. This will keep them interested in your brand. In addition, make sure you vary the visual way you present your offers. Even if the figures are different, the presentation needs to be fresh and unique too!

Refresh your advertising

Your ads are an extension of your brand, reaching out to potential customers. They’re the glimpse of your brand that people see before reaching the website and are just as important as reviewing the website.

Have you been using the same image for a Facebook Ad since you started? When was the last time you worked on some ad copy? Determine which ads are still working and which ads could do with some TLC.

Repeat regularly

You don’t need to wait until the next new year to clean up your store but you should definitely be checking all these points regularly. If it’s too much to do all in one go you can take it one step at a time. The important thing is to remember to revisit these points as regularly as necessary. Some things will need doing on a monthly basis, others will need doing annually.

More from Blog

  • Scaling Your E commerce Business with Fulfilment Solutions


    Scaling Your E commerce Business with Fulfilment Solutions

    In today’s dynamic e-commerce landscape, scaling your business requires more than just offering quality products. Customer satisfaction plays a pivotal role, and efficient fulfilment solutions are essential for meeting rising expectations. This guide delves into the multifaceted world of e-commerce fulfilment, exploring how it can fuel the growth of ecommerce businesses while prioritising customer satisfaction. Understanding E-commerce Fulfilment: Ecommerce fulfilment encompasses the entire process from receiving orders …

    Read post
  • How to Create the Perfect Home Working Space


    How to Create the Perfect Home Working Space

    We all know that more and more people are working from home these days, for obvious reasons. Having your own ecommerce business will also allow you to work from home as well. For some, working from home (WFH) was the norm even before the outbreak of COVID-19. But as we (hopefully) edge ever closer to the end of the pandemic, it might be time to start thinking …

    Read post
  • How to Speak to Generation Z in 2022


    How to Speak to Generation Z in 2022

    Until now, Millennials (those born between 1981 and 1997) were the changemakers of the 21st century, with lots of marks made in history. However, now is the time for a new generation of workers – Generation Z, and with them comes a fresh new talent and a new way of working. So, Who is Generation Z? Also known as Centennials, Zoomers, iGen, and Gen Z, Generation Z …

    Read post
  • Maximising Efficiency: The Vital Role of Order Management Software in Fulfilment Centres


    Maximising Efficiency: The Vital Role of Order Management Software in Fulfilment Centres

    In the fast-paced landscape of modern commerce, efficient order management serves as the linchpin of success, particularly within the bustling domain of fulfilment centres. At the epicentre of this operational efficiency lies Order Management Software (OMS), a pivotal tool using the latest technology revolutionising the way businesses handle and process orders within their fulfilment operations. The Evolution of Order Management Software (OMS) Order Management Software, over time, …

    Read post