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15 Ways of Helping Your E-Commerce Customers Find Your Products

Someone using a laptop, holding a credit card and making an online purchase.

02/11/2022 | Share:

You may have the best product in the world, but if your potential customers can’t find it on your website, you won’t make any sales.

That’s why it’s important to focus on making your products easy to find for both search engines and visitors to your site. Use the following tips to improve your product visibility and help more people find your products online.

Use Clear and Concise Product Titles and Descriptions

The titles and descriptions for your products are important not only for helping people find your products, but also for convincing them to buy once they’ve found it. Use clear, concise language that accurately describes what the product is and what benefits it offers. Avoid using jargon or overly technical language, and don’t try to stuff too many keywords into your titles and descriptions. In addition to being off-putting for potential customers, this can also hurt your search engine ranking.

Group Similar Products Together on Your Website

If you have a lot of products on your website, it can be helpful to group them together in categories. This makes it easier for both search engines and visitors to find the products they’re looking for, and also helps to prevent your website from becoming too cluttered. You can also use sub-categories to further divide up your products and make them even easier to find.

Use High-Quality Images of Your Products

It’s important to use high-quality, professional images of your products on your website. Poor-quality images can deter potential customers from buying, and can also make your website look less credible overall. If you don’t have professional photos of your products, consider hiring a photographer or taking your own photographs.

Make Sure Your Website Is Mobile-Friendly

With more and more people using mobile devices to access the internet, it’s important to make sure your website is optimised for these users. This means having a responsive design that reformats itself to fit on any screen, as well as making sure your product images and descriptions are easy to read on a smaller screen.

Woman looking at a mobile phone.

Use Customer Reviews to Help Potential Buyers Make a Decision

If you have customer reviews for your products, make sure to showcase them prominently on your website. Reviews can be extremely helpful for potential buyers who are undecided about whether or not to purchase a product. Reviews need to be fair and accurate, so only use reviews from customers who have actually purchased and used the product.

Getting your Website Seen

The tips above will help to improve the visibility of your products on your website, making it easier for potential customers to find them. In addition to this, there are a number of other things you can do to get your website seen by more people. Search Engine Optimisation (SEO) is a complex topic, but there are a few basic things you can do to improve your ranking, such as:

Make sure your Website is Optimised for Search Engines

It’s important to keep your website up-to-date to ensure it’s visible to potential customers. One of the most important aspects of running a successful website is making sure it is optimised for search engines. There are a number of ways to do this, but some of the most important include choosing the right keywords, using descriptive titles and tags, and creating quality content.


Keywords are the terms that people use when they search for information online, and using them judiciously can help to attract more visitors to your site. Titles and tags should be descriptive and keyword-rich, as they are often used by search engines to determine the relevance of a given page.

Researching and Using Relevant Keywords throughout your Website

Keywords are the words and phrases that people search for when they’re looking for products like yours. If you use the right keywords on your website, it will be more likely to show up in search engine results pages (SERPs), making it more likely that people will find your site for instance if you sell ‘men’s shoes’, some relevant keywords could be ‘buy men’s shoes online’, ‘men’s shoes for sale’, or ‘men’s shoes size 10’. By including these keywords throughout your website (in the titles of your pages, in your product descriptions, and in other places) you can make it more likely that people will find your site when they search for relevant terms.

Making Sure your Website is Fast and Easy to Use

A slow, clunky website will discourage potential customers from sticking around, and is also likely to rank lower in SERPs. Make sure your website is fast and easy to use, with clear navigation and well-written content.

Hands typing on a laptop keyboard.

Building High-Quality Backlinks to your Website

Backlinks are links from other websites to yours. The more high-quality backlinks you have pointing to your website, the higher your website will rank in SERPs. There are a number of ways to get backlinks, such as guest blogging, writing press releases, or directory listings.

Creating High-Quality Content that People will want to Link to Read

Websites need quality content in order to rank well in search results. This means writing articles, blog posts, and product descriptions that are informative and engaging. If you create content that is interesting, informative, and well-written, people will be more likely to link to it, which will help to improve your SEO. Research your topic thoroughly, and make sure your content is original and engaging. Look for blog tips on how to write good web content to help improve your chances of ranking well.

Use Product Videos to Showcase Your Products

If you have product videos, make sure to showcase them on your website. Videos can be extremely helpful in giving potential buyers a better idea of what your products are like, and can also help to improve your SEO.

By following the tips above, you can improve the visibility of your products on your website and attract more potential customers. Remember to keep your website up-to-date with high-quality images, accurate product descriptions, and helpful customer reviews, and you

Monitoring your Website’s Analytics to see What’s Working and What Isn’t

It’s important to keep an eye on your website’s analytics to see what’s working and what isn’t. Google Analytics is a free tool that can help you do this. Simply sign up for a free account and add the code to your website. Once it’s set up, you’ll be able to see how much traffic your website is getting, where it’s coming from, what people are searching for, and more. This valuable information can help you to adjust your website and marketing efforts to get the most out of them.

Tablet screen showing data and statistics.

Pay Per Click

You can also use pay-per-click (PPC) advertising to get your website seen by more people. PPC is an advertising model where you pay a fee every time someone clicks on your ad. This can be an effective way to get more traffic to your website, but it’s important to make sure that your ads are well-targeted and relevant to your products, otherwise you could end up wasting money.


By following the tips above, you can improve your website’s SEO and get more people to find and buy your products. Remember to keep your website up-to-date, create high-quality content, and monitor your analytics to see what’s working.

With a little effort, you can enhance your online visibility and attract more potential customers. And when you find yourself with an extra load of orders remember that we are always here to help with your order fulfilment! Contact us at

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