03/10/2021

Email remains one of the most instrumental tools in a digital marketing campaign. They have a more personal feel than other tactics and the highest ROI of any digital marketing channel. However, this is only when potential consumers open them, and with the average open rate sitting between 20-40%, are you doing all you can to ensure your message is received? This guide will look at the …

02/10/2021

Social media is a hugely powerful tool for ecommerce websites. The ability to engage with consumers and create a sense of community goes hand in hand with being able to direct shoppers towards an attractive deal or new product. Interactions through social media can be crucial to retain consumers in today’s highly competitive online market. But, it isn’t always easy to do it effectively, and here’s where …

01/10/2021

Today’s businesses have more economic and moral duties to contend with than during any other time post the industrial revolution. We need to be operating fairly, responsible, and morally; and are observed, monitored, and judged by our capabilities of all three demands. Never has it been more important for a business to be working sustainably; this means to meet the needs of the company, and the consumer, …

03/09/2021

If you’re considering doing a competitor analysis, this post has everything you need to know. Is it worth it? How difficult is it to manage? Read on to find out all the necessary information about competitor analysis for businesses in 2021. What is a Competitor Analysis? In short, competitive analysis is a marketing strategy where you identify your major competitors and research their marketing strategies, sales, and …

02/09/2021

Fulfilment services can benefit all businesses, but more so entrepreneurs and smaller establishments. By outsourcing ecommerce fulfilment, there are a great number of advantages such as reduced operating costs, lower shipping rates, and a broader consumer reach. A fulfilment service will also increase the time a business owner has to put to other uses and grow the business more smoothly. This post will look at the different …

01/09/2021

The importance of measuring your email marketing campaigns cannot be understated. You need to know how well this strategy is going or whether it is a complete waste of time, money, and resources. In this post, we will look at how to measure your email campaigns properly and how to improve the areas you find to be lacking. As with all marketing campaigns, some companies will do …