03/03/2020

Did you know that the speed of your website can have a serious impact on the success or failure of your e-commerce business? As an e-commerce business, you’re completely reliant on the successful performance of the website. Alongside taking care of your website and keeping it running smoothly, you should also make sure the site is not slow loading. A slow loading web page can have negative …

02/03/2020

Are you in the early stages of developing an online store? Or perhaps looking for new ways to promote your e-commerce business? Here are 7 ways you can get started with promoting your store: Google Ads Almost every internet user will have come across a Google Ad at some point in their life. We all recognise them as the sponsored results at the top of a search …

01/03/2020

Running an e-commerce business can be an expensive venture, particularly if you’re just starting out and are trying hard to make a profit. Until you’ve grown enough to justify spending money on the tools you need, there is a range of free tools that can give you the upper hand. Compressor.io This is a very useful tool for e-commerce sites. Having a striking website design along with …

03/02/2020

In order to try and increase sales, many businesses like to focus on making their front pages look attractive or on tweaking their product descriptions to perfection until sales rise. Despite trying time and time again to optimise for conversions, they find it’s just not working. They may even be losing customers. One thing they often forget about is creating a decent checkout process. Failing to put …

02/02/2020

It’s the year 2020. The generation following the millennials is now starting to enter the workforce and will soon have buying power. Depending on what you sell, this generation could very quickly become an audience that’s interested in what your business has to offer. It’s time to meet Generation Z. Know Your Audience Who are Generation Z? The post-millennial generation consists roughly of those born in the …

01/02/2020

There are a large number of factors that affect whether a customer buys from your e-commerce store or not. One of these factors is the perceived authenticity and transparency of your website and, therefore, your business. Authenticity and transparency build trust. And trust is an important part of securing a sale. As an e-commerce business, this is particularly important, as the buying and selling take place with …