03/03/2022

If you’re selling services or products through your ecommerce store, then you must have an accessible privacy policy. A privacy policy can be a pretty complex thing to craft; it is a legal requirement and legally binding document, so to protect yourself and your customers, it must be right. However, many ecommerce owners are unsure where to start with this. This guide will cover everything you need …

02/03/2022

Making a bad first impression with your homepage can be the difference between acquiring new business or losing an opportunity. With ecommerce stores, your competition is only ever a click away, and this makes it imperative to present your business in its best possible light. Your homepage is the most critical part of your ecommerce website as it provides the very first impression of your company. In …

01/03/2022

Copywriting for e-commerce is the art of crafting compelling text that promotes products and services in e-commerce businesses. Its primary goal is to increase brand awareness and motivate potential customers to take action, whether that’s subscribing to a newsletter, making a purchase, or even simply exploring your e-commerce site further. When it comes to e-commerce copywriting, the objectives are twofold: helping your online store rank higher on …

03/02/2022

Want to start an online store but not sure where to start? With ecommerce stores predicted to fulfil one-third of all retail sales by 2024, this is no small sector, and competition can be fierce – which can make it even harder to know where you fit in. Running an online store certainly has its appeal, but it’s a journey that comes with a tough set of …

02/02/2022

Affiliate marketing is a powerful strategy for generating revenue online, allowing businesses to leverage the reach of affiliate marketers to promote their products. This guide explores how to effectively advertise affiliate links, the best practices for promoting affiliate links, and how to maximise your earnings through strategic affiliate partnerships. Understanding Affiliate Marketing At its core, affiliate marketing involves an arrangement where affiliates earn a commission for promoting …

01/02/2022

Any experienced online business owner will know the value of having a well-thought-out shipping policy. But, not everyone knows how to create one. This post will look at the importance of a shipping policy for an ecommerce store, what the policy should entail, and how to create one that can be adjusted and updated as your circumstances and operations change. The Importance of a Shipping Policy Online …