05/04/2022

If you’re new to eCommerce, or if you’re currently running an online store and are looking at new marketing methods, you may consider running a blog. A blog can be a hugely profitable strategy for a business and incredibly effective for exposure. But, these aren’t the only benefits of a blog for an eCommerce website. This post will identify the top 7 reasons why having a blog …

04/04/2022

If you’re at the point where you have your eCommerce store up and running, the products good to go, and you’re waiting for the orders to come flooding in, then now is the time to build hype for your new online store. This is easier said than done and no easy or quick task. However, with a few key steps, it doesn’t need to be challenging – …

01/04/2022

Until now, Millennials (those born between 1981 and 1997) were the changemakers of the 21st century, with lots of marks made in history. However, now is the time for a new generation of workers – Generation Z, and with them comes a fresh new talent and a new way of working. So, Who is Generation Z? Also known as Centennials, Zoomers, iGen, and Gen Z, Generation Z …

03/03/2022

If you’re selling services or products through your ecommerce store, then you must have an accessible privacy policy. A privacy policy can be a pretty complex thing to craft; it is a legal requirement and legally binding document, so to protect yourself and your customers, it must be right. However, many ecommerce owners are unsure where to start with this. This guide will cover everything you need …

02/03/2022

Making a bad first impression with your homepage can be the difference between acquiring new business or losing an opportunity. With ecommerce stores, your competition is only ever a click away, and this makes it imperative to present your business in its best possible light. Your homepage is the most critical part of your ecommerce website as it provides the very first impression of your company. In …

01/03/2022

Copywriting for e-commerce is the art of crafting compelling text that promotes products and services in e-commerce businesses. Its primary goal is to increase brand awareness and motivate potential customers to take action, whether that’s subscribing to a newsletter, making a purchase, or even simply exploring your e-commerce site further. When it comes to e-commerce copywriting, the objectives are twofold: helping your online store rank higher on …