3 reasons you should have a blog for your ecommerce business

01/07/2018 | Share:

As an owner of an ecommerce business, you’ve probably considered Social Media marketing, PPC and many other digital marketing methods in order to promote your business. But have you ever considered writing a blog?

Blogging can help to boost your business sales as well as your brand story. In this article we look at 3 great reasons why your ecommerce business should have a blog.

Product Promotion

There is only so many times you can post a product onto social media before your followers lose interest. A great alternative way to promote a new product is to write a blog. This could be about how to use it, a guest blog from a customer/blogger or simply linking to the product page in a related story. For example, If you run a women’s fashion business, you could write a blog post on holiday essentials and add a link to your new sandals.

Remember to include images and keep in mind your target audience, you don’t want your blog to come across as ‘salesy’, you want your customer to be able to connect with you brand. Create a tone of voice that they respond to and stick to it throughout all your content.

SEO

Another perk of creating a blog is that it can help boost your SEO rankings. Creating a blog can allow you to optimise your website for SEO and create backlinks to your other webpages. You can also gain links from bloggers and websites talking about your products and sharing your blog post.

Including keywords and a strong meta description can help your blog to appear higher on the search results pages which means more potential customers can be driven to your website.

Brand Story

In the age of social media, it’s more important than ever that you can connect with your audience. The best way to build an authentic relationship with your potential customers is to create a story and a persona that they can connect with. A blog allows you to write about behind the scenes news, upcoming products or collaborations. By keeping the audience in the loop, they will feel valued.

By sharing your brand story and creating a persona and a tone of voice that your audience can connect with, it helps to build that relationship and trust and will encourage customers to return.

Creating a blog can be a great way to share your news, inform your customers and keep them interested in your business. Done right, it can not only boost traffic to your website, it can also build that all important relationship with your customers.