3 Reasons why you should use Pinterest

Increase your brand awareness

Pinterest is a network where people look for inspiration, think of it as a visual search engine. Whether your ecommerce business sells women’s fashion or vintage chairs, someone will be searching for it and will have created an inspiration ‘board’ on Pinterest where your product can stand proud.

According to Hootsuite, More than two-thirds of Pinterest users say they’ve discovered a new brand or product on Pinterest. And with a link on every image, it’s easy for these people to click to the product page and make a purchase.

Build your brand’s personality

We all know that people buy from people. It takes more than a great product to sell nowadays, customer’s want to know more about the brand. Pinterest is great for this as it enables you to create multiple collections or ‘boards’.

You should create and share images that promote the lifestyle and inspiration surrounding your products and your brand, rather than images of just the product. You should share images of the lifestyle your customers aspire to have and their interests as well as your product in a real-life environment. Like Instagram, Pinterest is a tool used to show your business’ personality.

Gain market research

One of the great things about Pinterest is discovering what your audience is searching for. Do some digging and see what people in your industry are pinning to get inspiration and ideas for your business. You can also click on the profiles of your followers to see what your audience are interested in and what inspires them.

All this information can keep you relevant to your customers. Target your products, promotions and even your posts in this direction and you will see a rise in engagement as well as a boost in your customer relationships.

Now is a great time to begin using Pinterest. The platform is continuously growing and as an ecommerce business, it is a fantastic opportunity to get your brand out there. Whether you actively post or simply use it for inspiration and research, it’s a great channel to help boost your business.

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