4 Ecommerce Trends For 2018

1. Increased use of mobile ecommerce

If you haven’t done so already, make sure your ecommerce site is responsive to mobile and tablet usage. The reason being, according to Statista about 39% of ecommerce sales are now via mobile devices and on track to increase 8 fold until 2020.

Therefore if potential customers can’t see your product or checkout details clearly on mobile, there is little chance they will buy from you.

2. Simpler navigation

Due to the predicted increase in mobile ecommerce spend, you will need to ensure your ecommerce site is simple, modern and really easy for a customer to navigate. Therefore in 2018 consumers will expect the entire purchase process to be straightforward, including self-filling customer information and a simple selection method.

61% of consumers who visit a mobile unfriendly site are likely to go to a competitor – Google Digital Academy

3. Netflix style shopping

With Netflix style shopping you can help your customer by offering alternative product suggestions. For example; you like this, so you might like this.

This level of personalised shopping is only set to increase in 2018, with customers expecting ecommerce sites to help them find what they are looking for.
Of course this level of personalised service will require your ecommerce business to use customer data and analytics.

4. Customer data & analytics

In 2018 ecommerce businesses will need to use more and more customer data, including customer purchase history and live chat. We’ve discussed live chat before and how it can help with conversion, you can take a look at our blog here.

By monitoring customer behaviour you will be able to track growing trends and predict which products are gaining or losing interest. Of course this does not mean you should ignore your gut instinct, but increased customer data will take a lot of the guesswork out of the process.

Data and analytics can also help you keep track of your competitors, but it also means they can keep an eye on your ecommerce business too. So bear this in mind and try to keep one step a head by keeping up to date with customer insight and new data solutions.

So there you have it, 2018 is set to be the year personalised shopping experiences and mobile ecommerce dominates the retail sector.

03/02/2023

Can I Afford to Increase My Prices?

With supplies and overhead costs on the up, you may wonder if it is time to put up your prices. But can you afford to? The recent rising cost of living has caused us all to look at our outgoings. Money is tight and customers, as well as businesses, are looking to save money. So will an increase in costs mean a loss in business? Here we …
Read post
03/04/2025

Streamlining Success: Effective Fulfilment Strategies for Today’s Market

In the fast-paced world of e-commerce, effective fulfilment strategies have become a crucial component of business success. As customer expectations continue to rise, companies must adapt their fulfilment processes to ensure satisfaction while maintaining efficiency and cost-effectiveness. This article explores effective fulfilment strategies that can help businesses streamline their operations, enhance customer satisfaction, and ultimately drive success in today’s competitive market. Understanding the Fulfilment Process The fulfilment …
Read post
02/01/2021

Shopify vs WooCommerce – Which Is Better For Your New Business?

If you’re considering starting a new ecommerce business or even redoing your ecommerce website, you’ll likely need to pick an ecommerce platform. An ecommerce platform acts as the framework on top of which your store is built. They allow the implementation of a number of features that an ecommerce business needs to succeed. These include orders and inventory management, order processing and payments, pricing and promotions, analytics/reporting …
Read post
02/07/2022

Creating an Effective Marketing Plan for Your Social Media

Social media marketing is one of the most efficient and effective ways to connect with customers and promote your business. With over 2.5 billion active social media users worldwide, there’s a huge potential market for businesses of all sizes to reach out to and engage with. The ultimate goal of social media marketing is to build brand awareness and loyalty, drive traffic to a website or landing …
Read post