Top Tips Boost Online Sales And Increase Your ROI

Advertise the Right Products

Be sure to advertise the products with the highest margins as these will give you the most return. There is no point spending advertising money on low priced products as you will need a lot of conversions to make it worthwhile. Do keyword research on those products to ensure you’ve covered all variations of search terms to allow you to reach as many potential customers as possible.

Offer Discounts using promo codes

Giving customers the chance to get a discount is always a winner. You can use promotional codes to easily track which channels are working for you by using different codes on each channel to analyse which one is delivering the highest ROI.

Mobile Optimisation

Mobile devices account for a considerable amount of traffic these days so it is essential that your site is optimised for mobile use. Companies need to rethink their website design to ensure that they don’t lose customers due to their site not being mobile friendly. Alternatively, you can create an app to use on mobile devices which is becoming increasingly popular. Be sure to test these extensively before release, to iron out any problems.

Social Media

Successful social media campaigns can have a significant impact on ROI. It is an excellent way to build relationships with potential customers, engage with users, get feedback on what is and isn’t working directly from the consumer, and gives you the opportunity to run contests or giveaways and get your brand name to reach more people.

Automation

Automation is a fantastic way to track traffic and behaviour on your website. It allows you to automate basket abandonment emails, reach out to users who haven’t visited your site in a while or email relevant information to that lead. Each automation is personalised for that lead. It also means your sales team don’t need to spend time emailing or calling each lead in your database as it may not be worth their time.

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How to Retain your Online Customers in Difficult Times

Keeping your online customers has never been more important than it is today. In these difficult times, it is essential to find ways to keep your customers coming back. With less money in their pockets customers often cut back on their spending, and only spend with trusted businesses, so knowing how to keep your customers happy and returning to your online store is vital for weathering the …
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02/09/2024

How Startups and Fulfilment Centres Can Collaborate for Success

Starting a new business involves navigating a complex landscape of challenges, from developing a comprehensive business plan to managing day-to-day operations. One crucial aspect that can significantly impact the success of a startup is the collaboration with fulfilment centres. These partnerships provide essential fulfilment services, streamline operations, and ultimately contribute to a startup’s growth and success. This blog explores how startups and fulfilment centres can work together …
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03/11/2019

7 Email Marketing Mistakes to Avoid

Marketing emails are a great way to spread awareness of your brand because they appear right in your recipient’s inbox and push notifications. It’s getting your prospects to open their emails and then click through to your landing page, that is the struggle. To help with that struggle for engagement, here are some common email marketing mistakes that you should avoid. Poor preview text A successful email …
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05/02/2018

4 Ways to Create A Smooth Customer Journey

When visiting your ecommerce site, consumers need their online shopping experience to be as seamless and stress free as possible. Therefore in this blog, we look at ways to create a smooth and trustworthy customer journey. 1. Feature your top selling products on your homepage When visiting your ecommerce site for the first time, potential customers are most likely to land on your homepage. Therefore you shouldn’t …
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