5 Great Ideas To Tackle Basket Abandonment

Perfect Timing

Make sure that you do testing to find out when basket reminder emails trigger the best ROI. This will vary from business to business, but you need to give customers enough space to return to the site in their own time whilst also not leaving it too long so their interest and enthusiasm wanes and they go ahead and make the purchase with a competitor.

Multiple Payment Options

A simple one, but one that so many online businesses still don’t utilise. Offering customers multiple ways of paying will automatically eliminate unnecessary obstacles in the purchasing process. It is common place now to have credit/debit card and PayPal options, but with mobile commerce becoming increasingly popular adding Apple Pay or Google Wallet to your site will give you that extra edge over competitors only offering 1 or 2 ways to pay.

Offer Guest Checkout Options

While it may be important for you to capture data, forcing your customers to create an account is undoubtedly one of the biggest reasons for basket abandonment. By offering a guest checkout, you will ultimately have to sacrifice some data, but you will make it easier for your customers to complete a purchase which is essentially what you want.

Transparent Delivery Costs

There are still a lot of businesses who don’t disclose their shipping costs until the very last section on the purchase process. There’s nothing more infuriating than spending time choosing items you want, placing them in your basket only to then be hit with a whopper of a delivery charge with no alternative shipping options. Be sure to be clear about your delivery charges from the outset and if possible offer customers chances to use promo codes to reduce the cost or remove it completely. We all know customers love free shipping.

Speedy Page Loading

The last thing you want to do is fall at the last hurdle by having a checkout page that is slow to load- this is essentially pushing your customers into the arms of your competitors. Be sure to optimise your checkout page so it is as fast as possible to ensure even the most impatient customers complete their purchase.

03/12/2022

7 Tips for SMEs Business Growth in 2023

It’s been a funny few years and the business landscape feels like an ever-shifting world. Brexit, the pandemic and now an economic downturn has left us all wondering what comes next. At times like this, a business can often want to batten down the hatches, but if you have the courage, this can also be a time for great growth and success. Embrace Technology for your Business …
Read post
02/04/2020

5 Exciting Locations to Work From for E-commerce Digital Nomads

Depending on the nature of your business, working in the e-commerce industry sometimes allows you to work from anywhere in the world. And when times are tough, we can always look to plan our future business structure for when the international markets and travel opens up again. When it does, all you’ll really need is a laptop, an internet connection and a destination! In this blog post, …
Read post
01/09/2022

How Bad Delivery Services can Impact your Business

The Importance of a Good Delivery Service for Businesses No matter what kind of business you have, customer satisfaction is always going to be one of your top priorities. After all, happy customers are the ones who keep coming back, and they’re also more likely to tell their friends and family about your company. That’s why it’s so important to make sure that your customers have …
Read post
01/10/2021

Ecommerce Sustainability: 5 Ways to Become More Eco-friendly

Today’s businesses have more economic and moral duties to contend with than during any other time post the industrial revolution. We need to be operating fairly, responsible, and morally; and are observed, monitored, and judged by our capabilities of all three demands. Never has it been more important for a business to be working sustainably; this means to meet the needs of the company, and the consumer, …
Read post