Top Tips for Your E-Commerce Website

Include a Search Box

There’s nothing more frustrating for a customer than to not be able to find what they’re looking for, and the fact is that frustrated customers won’t be customers for long. Placing an ever-present search box at the top of your site increases its usability and boosts conversions.

Make it Shareable

Social media is king of almost everything nowadays, and in many ways that goes for e-commerce, too. Encouraging your customers to share your brand’s good name on Facebook, for example, can only be a good thing and builds your website’s profile. Include some easily usable ‘share’ buttons for the social media platforms you think are most relevant to your business, and always include Facebook.

Embrace IP Delivery

Whether your customer is based in Brighton or Bangalore, you want to know about it. It can make all the difference and delivering the customer the details most pertinent to them is vital. Setting up IP delivery around your call to actions, price lines and language is an all too readily ignored tip that should be followed each and every time.

Make the Item Photos Sing

One of the major disadvantages that online shopping has against regular retail is that a customer cannot always get a proper ‘feel’ for the product, whether that be by touch, taste or smell. There’s no way to fully compensate for this, but you can go some way to doing so by creating an experience and a little theatre around your item images. Professionally taken photographs are a must, but how about a 3D rotating experience or a video? Be creative and do all you can to bring the item to your customer.

02/01/2020

How to Ace Your FAQs page

FAQs stands for Frequently Asked Questions and the purpose is simple – they’re intended to quickly answer common questions from existing or potential customers about your product or services, saving you and your customer time and effort. FAQ pages are important parts of any business website, especially for e-commerce sites. Imagine if everyone who wanted to make an order called or emailed you to ask about what …
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03/01/2022

5 Things You Wish You Knew Before Starting Your Ecommerce Business

When the UK government forced nonessential retail shops to close during the lockdowns of 2020/2021, those who wanted to purchase anything other than groceries or medications had to turn to online retailers. This led to a boom in online sales, with ecommerce sales reaching a share of almost 33% of all UK retail sales for this period. With so many people facing furlough, reduced income, and even …
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02/02/2021

Why 2021 will be the year of Ecommerce

2020 was the year we learned to adapt to life without the high street. Covid-19 meant that for months we were unable to visit our favourite shops and when we were, we weren’t sure whether they’d have to close again. We’ve spent a lot of time without visiting stores in person and many people and businesses had to adapt over the turbulent year. In 2020, ecommerce was …
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02/10/2025

What to Outsource First in Your eCommerce Business (and Why Fulfilment Should Be Top of the List)

Running an eCommerce business comes with endless to-do lists. From managing stock and processing orders to customer service and marketing, it can feel like you’re spinning plates just to stay afloat. At some point, growth stalls – not because your products aren’t great, but because you’re doing too much. That’s when outsourcing becomes essential. But what should you hand over first? Start With the Tasks That Drain …
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