Top Tips for Your E-Commerce Website

Include a Search Box

There’s nothing more frustrating for a customer than to not be able to find what they’re looking for, and the fact is that frustrated customers won’t be customers for long. Placing an ever-present search box at the top of your site increases its usability and boosts conversions.

Make it Shareable

Social media is king of almost everything nowadays, and in many ways that goes for e-commerce, too. Encouraging your customers to share your brand’s good name on Facebook, for example, can only be a good thing and builds your website’s profile. Include some easily usable ‘share’ buttons for the social media platforms you think are most relevant to your business, and always include Facebook.

Embrace IP Delivery

Whether your customer is based in Brighton or Bangalore, you want to know about it. It can make all the difference and delivering the customer the details most pertinent to them is vital. Setting up IP delivery around your call to actions, price lines and language is an all too readily ignored tip that should be followed each and every time.

Make the Item Photos Sing

One of the major disadvantages that online shopping has against regular retail is that a customer cannot always get a proper ‘feel’ for the product, whether that be by touch, taste or smell. There’s no way to fully compensate for this, but you can go some way to doing so by creating an experience and a little theatre around your item images. Professionally taken photographs are a must, but how about a 3D rotating experience or a video? Be creative and do all you can to bring the item to your customer.

03/02/2019

Winter Blues: Can Weather affect your business & sales?

With the long months following Christmas being cold and dark, we’ll take a look at whether this weather is affecting retail sales. It is common knowledge that weather plays a big part in retail sales, but how? Seasonal, monthly and even daily fluctuations in weather not only shape what products are sold but now also the channel in which the sales are made. For high street retailers, …
Read post
01/10/2020

Is it time to choose a fulfilment company?

Are you a small e-commerce business that currently ships its own products to customers? Is ecommerce fulfilment becoming too much of a headache? Or perhaps you wish you could improve your order fulfilment services? Here’s how you know it’s time to get a fulfilment company involved: What is a Fulfilment Service? Definition and Purpose of a Fulfilment Service A fulfilment service is a third-party logistics (3PL) provider …
Read post
09/01/2018

4 Email Marketing Mistakes To Avoid in 2018

With consumers receiving an ever-increasing number of emails, in this blog, we take a look at 4 email marketing mistakes to avoid in 2018. 1. Forget to think ‘Mobile First’ While desktop email opens continue to decline, according to industry experts, including the enterprise email solution provider Return Path, messages opened on a mobile device have almost doubled during the past 5 years. Therefore always check how …
Read post
06/12/2017

4 Ecommerce Trends For 2018

The way consumers shop online is constantly evolving, therefore in this blog we take a look at the ecommerce trends for 2018 and how they could affect the growth of your business. 1. Increased use of mobile ecommerce If you haven’t done so already, make sure your ecommerce site is responsive to mobile and tablet usage. The reason being, according to Statista about 39% of ecommerce sales …
Read post