Top Tips for Your E-Commerce Website

Include a Search Box

There’s nothing more frustrating for a customer than to not be able to find what they’re looking for, and the fact is that frustrated customers won’t be customers for long. Placing an ever-present search box at the top of your site increases its usability and boosts conversions.

Make it Shareable

Social media is king of almost everything nowadays, and in many ways that goes for e-commerce, too. Encouraging your customers to share your brand’s good name on Facebook, for example, can only be a good thing and builds your website’s profile. Include some easily usable ‘share’ buttons for the social media platforms you think are most relevant to your business, and always include Facebook.

Embrace IP Delivery

Whether your customer is based in Brighton or Bangalore, you want to know about it. It can make all the difference and delivering the customer the details most pertinent to them is vital. Setting up IP delivery around your call to actions, price lines and language is an all too readily ignored tip that should be followed each and every time.

Make the Item Photos Sing

One of the major disadvantages that online shopping has against regular retail is that a customer cannot always get a proper ‘feel’ for the product, whether that be by touch, taste or smell. There’s no way to fully compensate for this, but you can go some way to doing so by creating an experience and a little theatre around your item images. Professionally taken photographs are a must, but how about a 3D rotating experience or a video? Be creative and do all you can to bring the item to your customer.

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Making the Sale: Strategies for Recovering Abandoned Baskets

Abandoned baskets are the bane of any e-commerce business. It’s an all too common occurrence for shoppers to add items to their basket, only to abandon the purchase at the last minute. But there are strategies retailers can use to help recover those abandoned sales. Abandoned Baskets Once you’ve identified a customer whose basket has been abandoned, the next step is to create an effective strategy for …
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Top 4 Tips On Setting Competitive Pricing

It might surprise you but when it comes to setting competitive online pricing, the ecommerce business with the lowest pricing model rarely often wins in the long term. The reason being, an aggressive pricing model is not a sustainable business practice, especially if you price your products too low. Therefore even if your ecommerce business has plenty of customers, if your sales don’t even cover your costs, …
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02/07/2023

Social Proof in E-commerce: What It Is and How to Get It

In the competitive world of e-commerce, building trust and credibility is crucial to convincing potential customers to make purchases. One powerful tool to achieve this is social proof. What is Social Proof? Social proof is a psychological phenomenon where people look to the behaviours and actions of others to determine their own behaviour. It’s an informational shortcut that helps us reduce our decision-making processes. For example, if …
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19/05/2017

How Your Expert Product Knowledge Can Drive Your Ecommerce Business

To be a good sales person, you need to know what you are selling like the back of your hand. In the ‘physical’ world a good sales person is confident and passionate about the product they are selling, they can answer any question a potential customer may have to persuade them to make the purchase. In the world of ecommerce, product knowledge is equally important. As a …
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