Choosing the Best E-Commerce Platform for your Business

Pricing

Choosing a pricing plan that meets your criteria is a big thing to consider, as some platforms take stock size into consideration. If you’re selling a physical product, make sure you research the delivery options extensively.

Once you’ve whittled the options down, it is a good idea to try out a few of the most popular ones to get a feel for them and see how well you get along. Do you like the layout? Is the site easy to use from a buyer’s perspective? Do the delivery options meet your needs? What are the payment options? These are all important questions to consider.

Tech Savvy

If you’re not that great with technology, then you’ll need to choose a site that has themes in place to enable you to create an online store with ease. If you’re a bit more au fait with technology then you may want to consider a bit more of a challenge with a platform that allows you to develop and install plugins and design your own themes.

What Happens Next?

Once you’ve chosen the platform, you then need to consider the parts that come after the sale – processing the orders, shipping, returns and exchanges. If your sales are high, it may be worth considering a fulfilment company to manage all these aspects and take the stress away from you.

The top three platforms out there at the moment are Shopify, WooCommerce and Magento. Each with their own benefits, features and pricing structures.

01/07/2024

Ultimate Guide to Seasonal Fulfilment: Preparing for Peak Periods

Seasonal fulfilment is a critical aspect of business operations, especially for e-commerce businesses that experience significant sales spikes during peak seasons such as holidays and special events. Proper preparation for these peak periods can make the difference between meeting customer expectations and facing logistical nightmares. This guide will provide you with comprehensive strategies and insights to ensure your fulfilment processes run smoothly during these busy times. 1. …
Read post
02/01/2020

How to Ace Your FAQs page

FAQs stands for Frequently Asked Questions and the purpose is simple – they’re intended to quickly answer common questions from existing or potential customers about your product or services, saving you and your customer time and effort. FAQ pages are important parts of any business website, especially for e-commerce sites. Imagine if everyone who wanted to make an order called or emailed you to ask about what …
Read post
02/09/2022

How to Retain your Online Customers in Difficult Times

Keeping your online customers has never been more important than it is today. In these difficult times, it is essential to find ways to keep your customers coming back. With less money in their pockets customers often cut back on their spending, and only spend with trusted businesses, so knowing how to keep your customers happy and returning to your online store is vital for weathering the …
Read post
29/10/2017

How to Maximise Social Media Lead Generation

When thinking about what social media is typically used for, gaining leads isn’t the obvious answer. Social media is generally used for brand building and communicating with your customers. B2B clients are not likely to make the decision to invest in a product or service on a whim (unless you’re me and you have a problem with impulse buying… but that’s another story). Using social media as …
Read post