Top 5 E-Commerce Marketing Tips to Boost Sales

Loyalty Scheme

Buyers love loyalty schemes, as long as they are getting something substantial in return. By implementing a loyalty scheme, you are making your customers feel appreciated, and offering a reward as an incentive can help to persuade them to spend a little bit of extra money. This will keep customers coming back time and time again.

Basket Abandonment Emails

People abandon their shopping baskets for a multitude of reasons including distractions, indecisiveness and technical issues. An automated basket abandonment email is like a recovery campaign to stop you losing that sale. By building a clever email, you can try and entice your customers back to the site to make the purchase, and you could even go as far as tempting them back in with an offer or a discounted shipping cost.

Personalisation

Customers like to feel special, and bringing personalisation into your site will do just that. Give your customers a tailor-made shopping experience with content that is relevant to their interests. Personalise ads, offers and even email marketing based on their shopping and browsing habits to give the user that extra special experience.

Add a Live Chat Feature

By adding a live chat feature to your site, customers can quickly ask any questions that will be resolved straight away. If customers have to wait for a response, it could be the difference between making the purchase and leaving the site. This feature can perfect the customer shopping experience and potentially boost conversion rates. One thing to be aware of- make sure you hide the chat feature when it is offline as customers could get frustrated if they are sat waiting to speak to someone who actually isn’t there.

Onsite Pop-Up Offers

Pop-Ups can encourage customers to subscribe to a newsletter, receive offers, or join loyalty schemes. These are a great way to capture important data from customers and to build your customer database. A pop-up offering a discount code for new customers will persuade leads to sign up, and even if they don’t complete a purchase right away, you will still have their all important email address to allow them to be targeted in email campaigns in the future.

03/01/2020

Ways to Win Back Abandoned Shopping Carts

So close, yet so far: abandoned shopping carts are bound to happen and they can happen to any business. Customers can be so close to making a purchase and then leave – it’s devastating and you’ll wonder why this happens. Sometimes it’s beyond your control – maybe there was something more important that needed their attention. In other cases, it can be things such as not offering …
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01/11/2025

How Real-Time Inventory Data Can Help You Avoid Stockouts and Overselling

Stockouts lose you sales. Overselling damages your reputation. For growing eCommerce businesses, inventory accuracy isn’t a nice-to-have – it’s essential. Without it, you can’t forecast demand, manage suppliers, or keep customers happy. This is where real-time inventory data becomes a game-changer. Let’s look at the cost of poor stock visibility, the benefits of real-time syncing, and how Ogden Fulfilment helps you avoid the risks. What Happens When …
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03/04/2018

How to Reduce Product Returns

A large number of UK consumers don’t expect to pay if they need to return a product they’ve purchased online. Therefore in order to avoid a customer complaint or bad online review, ecommerce businesses are now starting to foot the bill for product return shipping. If you are a small business, this is a cost that could be detrimental. In this blog, we look at 3 ways …
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02/04/2018

How to Become Your Own YouTube Brand Ambassador for Your Ecommerce Business

In the competitive world of ecommerce businesses, having a brand ambassador can significantly boost your brand’s visibility and credibility. While securing high-profile brand representatives might be out of reach for many, you can achieve remarkable results by becoming your own YouTube brand ambassador. This strategy not only saves money but also allows you to authentically represent your brand and connect directly with your target audience. The Power …
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