5 Top Tips for Selling Online
06/12/2016 | Share:
A bit of planning and a few small tweaks here and there can make a big difference when it comes to making your E-Commerce site a success. Here are a few top tips to help you sell more online.
Choose the Right E-Commerce Platform
With so many options out there, it can be hard to know where to start. Most businesses would be best to start with an off-the-shelf type platform such as Shopify or WooCommerce. These systems are all-encompassing so you can do everything you need to do quickly and easily. To ensure the platform meets your business goals, make sure you check out the pricing, features, customer support and ease of use before you go ahead and take the plunge.
Keep Your Customers Happy
This doesn’t just mean being nice to customers on the phone. You really need to take pride in customer service in every aspect of the business from your website, products and even through to delivery. If your customers receive good service they are more likely to return time and time again. Some tips are to offer multichannel support, listen to what people are saying on your social media, provide timely responses and give an overall fantastic experience for the customer.
Cross-Device Optimisation
These days people surf the net on their phones, tablets and desktops so it’s vital that you not only optimise the shopping experience for mobile users but across all devices. Remember that you need to consider all of the factors that impact the user experience from tasks, goals, location, data charges, urgency or even the time of the visit.
Great Delivery & Returns System
If you get your delivery system right, you’ll increase your conversion rates and be more likely to get return customers. Giving customers different delivery options or offering free delivery over a certain threshold are both great ideas for customer satisfaction. Along with stellar delivery options is the system for returning goods. No business wants returns, but in fact if you make this process as easy as possible for the customer they are more likely to come back to your site in the future. A bad returns process can really damage your brand.
Implement Basket Abandonment Recovery
A customer has a basket full of products and then for one reason or another abandons their shopping trip, what do you do? Fear not – half the battle is already won as they have already spent time searching your site and choosing products. There can be a multitude of reasons as to why they don’t checkout, but by implementing a recovery strategy of sending timely emails to the customers highlighting their basket full of goods, you can tempt that customer back and still get the sale.
