How to Use Pinterest to Grow Your Ecommerce Business
01/08/2021 | Share:
Many new businesses, and even some long-established ones, are not taking Pinterest for ecommerce seriously. This is a costly mistake. There are many benefits for a business when it uses Pinterest, predominantly brand exposure and a broader potential customer base.
Pinterest is the third-largest social network used in America, and the 14th largest platform in the world, in terms of active global users. It ranks below platforms like Facebook and Instagram, but it is actually ahead of Twitter due to its 459 million monthly users.
Facebook and Instagram may be ahead of Pinterest, but data reveals that those who visit Pinterest spend 50% more time there than on competitor sites. Another interesting fact is that more than 87% of Pinterest users have made a purchase due to the platform, making it an excellent opportunity to reach customers.
The Basics of Pinterest
Firstly, it is essential to know what Pinterest is. In basic terms, Pinterest is a visual social media platform. Users log on to create, view and share pins. They can also create visual boards and collections. But, most importantly, they can shop!
There are around two million members who save content to a shopping board every single day in the US alone. There are many different categories, including everything from pets, to technology. Pinterest is a hub for recipes, home decor, craft projects, fashion, tips and tricks, and health-related information.
To use Pinterest for ecommerce promotion, it is essential to opt for a business account. These accounts are free to launch and provide access to sales-minded features like analytics.
Who Uses Pinterest?
Pinterest offers a global audience to any ecommerce business, with a much better end-game than many other platforms. Fundamentally, people are here for ideas; they want to make a purchase, and this isn’t so for other social media platforms – generally.
A study revealed, in 2021, that nearly 9 in 10 users on Pinterest are there for purchasing inspiration. This should give you an idea of the market that is sitting there waiting for your business to launch. When you have an idea of the potential consumer base stats, you can tweak your products, content and pictures to attract them.
Why Use Pinterest for Ecommerce?
Pinterest is still emerging as an ecommerce brand yet has seen a considerable amount of change. It is simpler than ever for an online retailer to gain new exposure and generate organic traffic due to the Pinterest image-sharing feature.
Your ecommerce website will already cover a lot of information about your products and your brand, but take advantage of Pinterest’s offered features to boost your brand awareness. When this is done right, Pinterest can be the best place to get new leads for the greatest value.
This post will explain all you have to do to ensure that Pinterest is a profitable avenue to lead your brand down.
How to Use Pinterest for Ecommerce Business
Organic business reach is about getting visitors to your website without paying anything more than time and energy, with things like quality content. The more visitors you organically attract, the better the outcome for your store.
When used strategically, social media can drive traffic for little-to-no cost – although you may eventually hire out the management of your social media, this isn’t always necessary.
Promoting an ecommerce business on Pinterest takes time, patience, and research to get it right. But, running your Pinterest page is a relatively straightforward operation.
Here are a few effective ways to use Pinterest for your ecommerce business.
Create Boards Based Around Your Product Categories
Users of Pinterest are huge fans of brands as they design and produce virtual bulletin boards. Brands can showcase and promote their business accounts by creating a board for each product category. For example, if you sell pet products, you could create a board for each product type, or you may want to create a board for the ‘Most trending toys,’ ‘Best natural toys,’ or ‘Indestructible dog toys’
These keywords will be searched and well-received by potential customers who are looking for products within those categories. Ensure that the images stand out and that people can share your pins to their own board collections, which is increasing your exposure – for free.
Post Content Regularly
As with any social media platform, content is the king of Pinterest. Updating and sharing new pins on a regular basis will drive a much larger customer base. Visitors want something new to engage with on your page, and you can provide this by regularly sharing, which will entice people to return.
Try to keep the content current; this means researching the popular trends, styles, and fashions. It also entails considering the season and current affairs. It is wise to vary the content you share – infographics, blog posts, product updates, and videos.
Use Shoppable Pins
Adding shoppable pins to products that are available to buy will make the visitor experience more straightforward. The attention span of an internet visitor isn’t great, and it takes nothing for something to tire of searching through products and finding them unavailable to then leave your page and find another. Don’t give them the chance.
Good Imagery
With hundreds of millions of users, you can’t afford to cut corners if you want to gain attention. This is rarely more important than when it comes to imagery and photography. It would be best to have a unique style so that you can stand out across all the other pins in your niche.
You should name the images thoughtfully and use keywords within simplified sentences. You may also want to include hashtags or quote comments from popular events or trends within your niche.
