Going Live: Why you should consider live streaming

Why You Should Live Stream

More people are watching video content than ever before. Video content keeps your audience informed, entertained and involved in your business, however, pre-recorded video content can sometimes feel overly scripted and pre-planned.

Live content gives users a ‘glimpse behind the curtain’ at your business. By humanising your business and opening up to your customers, you are not only putting people at ease, you are also enabling them to connect with you and trust you as a business. Putting a face to your brand makes customers feel that they are buying from people they can connect with, rather than an unfamiliar business, no matter what the size of the company.

Another reason you should consider live streaming is the fact that you can get immediate feedback on your content. Whether you host a Q&A or a product launch, your audience can join the conversation and share their opinions with you. This can allow you to not only respond to any concerns your audience may have, it also allows you to answer questions and converse with your audience in real time.

What To Share

There are a number of methods you can use in your live stream. Below are some of the most popular styles of live stream that you can use to get started with.

Product Launches/Previews – For instant feedback on a new product and making your audience feel valued by showing new products through live stream. Your audience can join the conversation and share their thoughts on your new products, whilst you offer them a sneak peek into your business.

Q&A – One of the most popular forms of live streaming is to host a Q&A. Speaking to your customers directly can not only increase brand trust, but it can also cancel any doubts someone may have about buying your products. Using an influencer within your target market to host can also be a great way to drive engagement to your Q&A.

Entertainment/Behind the Scenes – Live streaming an event, live debate, a “how to” video, or even just a “meet the team’ video are all great ways to offer a unique insight into your business. It allows your customers to connect with your brand and helps to build customer loyalty.

One of the main things to remember before you start to live stream is to tell your audience beforehand. Let them know you are hosting a Q&A or product preview ahead of time with the right time and date in order to make sure those who care, are watching. Live streaming is great for engaging with your current audience and reaching brand new customers. Don’t be afraid to get started.

10/01/2018

How to Use Storytelling to Enhance Your Product Pages

Good product pages don’t just list a product’s features or how big the dimensions are. Good product pages tell the customer a story about the benefits of the item and why they need to buy it from you. In this blog we take a look at how storytelling not only enhances your product descriptions but also increases your conversion rate. 1. Think about your customer’s needs rather …
Read post
28/02/2017

5 Top Tips On How To Turn Customer Feedback Into Online Testimonials

They say everyone’s a critic and in this digital age the phrase has never seemed more true. So within this blog we are going to look at what drives a customer to submit feedback and what you can do to turn it into an online testimonial. 1. Research what customers really think about your e-commerce business. Just because you think you are doing an amazing job, does …
Read post
01/11/2025

How Real-Time Inventory Data Can Help You Avoid Stockouts and Overselling

Stockouts lose you sales. Overselling damages your reputation. For growing eCommerce businesses, inventory accuracy isn’t a nice-to-have – it’s essential. Without it, you can’t forecast demand, manage suppliers, or keep customers happy. This is where real-time inventory data becomes a game-changer. Let’s look at the cost of poor stock visibility, the benefits of real-time syncing, and how Ogden Fulfilment helps you avoid the risks. What Happens When …
Read post
03/02/2025

Maximising Sales with Same-Day Delivery and Weekend Fulfilment

In today’s fast-moving ecommerce landscape, customers expect convenience, speed, and reliability when shopping online. Businesses that deliver on these expectations often enjoy higher sales, increased customer loyalty, and a competitive edge. Offering services like same-day dispatch and weekend fulfilment can be transformative, enabling companies to meet these demands effectively. Why Fast and Reliable Fulfilment Matters The modern consumer prioritises efficiency. Whether it’s a last-minute purchase or an …
Read post