Top 5 E-Commerce Marketing Tips to Boost Sales

Loyalty Scheme

Buyers love loyalty schemes, as long as they are getting something substantial in return. By implementing a loyalty scheme, you are making your customers feel appreciated, and offering a reward as an incentive can help to persuade them to spend a little bit of extra money. This will keep customers coming back time and time again.

Basket Abandonment Emails

People abandon their shopping baskets for a multitude of reasons including distractions, indecisiveness and technical issues. An automated basket abandonment email is like a recovery campaign to stop you losing that sale. By building a clever email, you can try and entice your customers back to the site to make the purchase, and you could even go as far as tempting them back in with an offer or a discounted shipping cost.

Personalisation

Customers like to feel special, and bringing personalisation into your site will do just that. Give your customers a tailor-made shopping experience with content that is relevant to their interests. Personalise ads, offers and even email marketing based on their shopping and browsing habits to give the user that extra special experience.

Add a Live Chat Feature

By adding a live chat feature to your site, customers can quickly ask any questions that will be resolved straight away. If customers have to wait for a response, it could be the difference between making the purchase and leaving the site. This feature can perfect the customer shopping experience and potentially boost conversion rates. One thing to be aware of- make sure you hide the chat feature when it is offline as customers could get frustrated if they are sat waiting to speak to someone who actually isn’t there.

Onsite Pop-Up Offers

Pop-Ups can encourage customers to subscribe to a newsletter, receive offers, or join loyalty schemes. These are a great way to capture important data from customers and to build your customer database. A pop-up offering a discount code for new customers will persuade leads to sign up, and even if they don’t complete a purchase right away, you will still have their all important email address to allow them to be targeted in email campaigns in the future.

03/07/2020

5 Tips for Selling Products on Instagram

These days, it’s not enough to wait for people to visit your website through traditional means such as a search engine. To step up your game, you need to take advantage of Instagram as a method of promoting and selling your products. What’s great about Instagram is that it has a dedicated explore section specifically for shopping. And since the Instagram Explore algorithm is optimised to show …
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03/01/2020

Ways to Win Back Abandoned Shopping Carts

So close, yet so far: abandoned shopping carts are bound to happen and they can happen to any business. Customers can be so close to making a purchase and then leave – it’s devastating and you’ll wonder why this happens. Sometimes it’s beyond your control – maybe there was something more important that needed their attention. In other cases, it can be things such as not offering …
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03/06/2020

Free Resources to Grow Your Business

Whether you’re new to e-commerce or you need a refresher, there are plenty of resources out there to help you run your e-commerce business and learn new skills. This article covers just a few of the popular resources out there, that you may not know existed. The best thing about them is that you can learn something for free! Google Skillshop Google Skillshop is designed to train …
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01/03/2023

Pay Per Click – Getting The Best From Your Budget

What Is Pay Per Click (PPC) Pay Per Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. Search engines like Google, Yahoo and Bing use PPC to sell search engine placement results on their web pages. Advertisers bid on keywords related to their business to gain placement on the search engine results pages (SERPs). How Does PPC Work? …
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