3 Top Tips On Launching Your January Sale

1. Look at launching your sale in December/Christmas time

Why not follow the lead of the major retailers and launch your sale at Christmas time. Last year a number of major high street brands started their online sales on Christmas Day, with Marks & Spencer notoriously launching their ecommerce sale thirty minutes after their high street stores had closed on Christmas Eve.

We appreciate it will mean extra work for you over the Christmas period, but by launching your sale before the end of the year, you will likely get the jump on your competitors.

Of course if you do decide to start your sale over the Christmas period, don’t forget to set your customer’s expectations by updating the delivery details on your website and confirming when you will be available to respond to any customer service queries.

2. Jump onto the holiday booking bandwagon

Due to the dreary winter weather and the need for consumers to have something fun to look forward to, the travel companies launch their major summer holiday campaigns in December and throughout the Christmas period. Therefore in order to tap into this major marketing event, why not give your sale items a sunny twist?

By featuring dream holiday destinations as a back drop to your sale marketing messages, you can really make your reduced products pop, especially if your ecommerce business sells luggage, holiday hair & beauty items, travel toys or pet travel accessories.

3. Use your social media channels to create ‘sale’ anticipation

Once the last day for guaranteed Christmas delivery has passed, reach out to your target audience and start hinting at your up and coming sale across your social media channels.

It wouldn’t be wise to promote a discount figure or percentage (as you will most likely annoy your customers who paid full price for a product), however by teasing your sale launch date along with items which have a sunny twist (to capitalise on all the money being spent on marketing by the travel companies). Consider products which are classed as out of season, discontinued or drastically reduced.

So there you have it, by bringing your January sale forward by a week or so, you can really set your ecommerce business apart from your competitors as well as keeping your customers happy and helping them find a sale bargain.

11/11/2016

Four Key Components for a Successful Customer Loyalty Program

A good customer loyalty program can really make or break your brand. Consumers who have had negative experiences with loyalty schemes will tend to avoid the entire brand in the future, so creating a program consumers love will not only benefit your brand, but build a loyal customer base. Follow these simple tips to help get you started. Simplicity is Key It may seem like an obvious …
Read post
03/02/2023

Can I Afford to Increase My Prices?

With supplies and overhead costs on the up, you may wonder if it is time to put up your prices. But can you afford to? The recent rising cost of living has caused us all to look at our outgoings. Money is tight and customers, as well as businesses, are looking to save money. So will an increase in costs mean a loss in business? Here we …
Read post
01/06/2019

7 E-commerce Trends for 2019

Staying ahead of the game is one of the ways to make sure your E-commerce website offers the best customer experience possible and that your website is the one that everyone’s talking about. In this blog post, we reveal some of the most popular and useful trends of 2019, that will improve your customer’s shopping experience. Personalisation As technology advances it becomes easier and easier to tailor …
Read post
14/10/2023

Scaling Your Business with Ogden Fulfilment: From Start-Up to Retailer Success

Business scaling is a monumental endeavour that requires meticulous planning, strategic thinking, and an unwavering commitment to growth. Ogden Fulfilment, a leading fulfilment centre, provides invaluable insights into how a start-up can evolve into a thriving retailer. The Foundation: Refining Internal Processes At the core of any successful scaling effort lie robust internal processes. These are the gears that drive business growth, ensuring that every facet operates …
Read post