Wrapping up 2022 – Are you Making the Most of your E-commerce packaging?
03/01/2023 | Share:
If your 2022 business plans have gone according to plan, you’ve hopefully seen growth in your business and no doubt increased costs in packaging. Though you may feel like you’ve seen enough packaging in December to put you off thinking about it for many months, now is the time to look at it and see if any improvements can be made, or costs cut.
There are many factors to consider when it comes to packaging, such as sustainability, cost, convenience, and marketing. It can be tough to balance all these elements, but it’s important to try. As we move into 2023, let’s take a close look at our packaging and see if there are any areas where we can make improvements.
Is Your Packaging Doing Its job?
One of the most important aspects of your packaging is keeping your product safe in transit. If it’s not protecting the product, your e-commerce business won’t last long.
When evaluating the efficacy of your packaging, ask yourself: Is it sturdy enough? How well is it protecting the product against damage during shipment? Are there any recurring problems with damaged products arriving at customers’ doorsteps? If there are then this is not only affecting your profit margin but also your brand reputation.
This is a good time to look at your returns and see if there are any issues with the packaging that you can address.
Is Your Packaging Cost-Effective?
Choosing the right packaging materials can help to reduce your costs in the long run. Look at different options and compare them to see which will provide the best value for money while still meeting your needs.
Often a company will continue using the same suppliers and delivery systems that it had as a start-up. If you haven’t reviewed your packaging for some time then there may be savings you can make. With an increase in business, there is the option to look at economies of scale and see if you can improve on the cost per unit.
Packing Weight
With increased postal costs the weight of your packaging material is important to consider. While your customer may want their product to arrive in pristine condition so that it arrives in excellent condition, too much packing is unnecessary and you’ll be spending extra on postage for no reason as well as creating unnecessary waste.
Are You Making the Most of Your Packaging?
Packaging isn’t just about keeping your product safe- it’s also a great opportunity to showcase your brand and build customer relationships. Think about ways you can make your packaging part of the customer experience, from customising boxes with company logos to including special touches like post
It may be that a redesign of your packaging could help you reduce the amount of material you use and save on costs. There are plenty of ways to be cost-effective without compromising safety or sustainability.
Are You Offering a Positive Unboxing Experience?
The customer’s experience of opening your product is an important part of their overall satisfaction. It can also have a big impact on the perceived value and quality of the product.
Take some time to consider how you could make the unboxing process more enjoyable for customers. The quality of your packaging materials, the finish of the product and how it’s presented are all important factors. Taking extra care to make sure your product looks great when it arrives is a simple but effective way to show your customers that their purchase is valued.
Sustainability Matters
Sustainable packaging has become increasingly important in the e-commerce world, and consumers are demanding ever-greener options. If you’re not currently offering eco-friendly packaging alternatives, now is the time to start
There are many ways to make your packaging greener, from using recycled materials to finding suppliers who use sustainable or renewable sources for their products. This is particularly important if your product has eco credentials as your packaging needs to reflect that.
Make Your Packaging Work for You
Finally, take a look at how you can use your packaging to enhance customer relationships and strengthen your brand. Think about adding custom touches such as stickers, cards, or thank-you notes to reinforce the relationship with customers
Your packaging is an important part of your business, and evaluating it now will help to ensure that you’re making the most of it. With a few tweaks, you can make sure that your packaging is doing its job, while still being sustainable and cost-effective.
Package Redesign
You may consider a specialist package design company that can help you create an innovative package that can save you money, protect your products and also stands out from the competition. This may seem like an expensive investment to make, but it can quickly pay for itself if the result helps you:
- save money on postage,
- reduce costs by cutting down on materials
- reduced costs from products damaged in transit
- improve brand perception
Reliable Delivery
Of course, your packaging is only as good as the delivery system that takes it to customers. Check that you’re still happy with your current carrier and consider whether there would be any benefit in changing.
A reliable delivery service can make a big difference to customer experience, so if your courier is not meeting your standards then it may be time to look for an alternative. With the right delivery partner, you can ensure that your customers will always experience a quick and seamless journey with their products.
By taking the time to review your packaging, you can make sure that it’s doing its job effectively and helping to keep customers happy. Plus, by making a few tweaks here and there, you can ensure that it’s also cost-effective and sustainable. It’ll be worth the effort in the long run!
With decades of experience in packaging and fulfilment Ogdens can help you with all of your packaging requirements. Contact us today to discuss how we can help you create the perfect package for your business.
