Call us Today: 0330 058 5621

Email Us

3 Ways Your Online Store Can Reduce Shopping Cart Abandonment

09/10/2017 | Share:

If you’re an ecommerce business owner looking to reduce shopping cart abandonment, in this blog we look at 3 straight forward ways you can encourage shoppers to complete their online purchase.

1. Clearly display internet security badges

If a potential customer has not purchased anything from your online store before, they need to know your ecommerce business is genuine.

Therefore one simple way you can create a sense of trust, and reassure shoppers your ecommerce business is not a criminal front. So by clearly displaying the official logo of the internet security company that guarantees and processes payments for your online store on your ecommerce site and the shopping cart page (for example Norton Secured).

2. Save the shopping cart

It’s amazing how many online retailers clear out a customer’s shopping cart after only 45 minutes. However due to the ease of internet shopping, potential customers have now evolved into comparison shoppers.

This means consumers are happy to open up a bunch of browser windows on their device, and then take the time to check out the pricing and delivery details of a number of retailers. However on returning to a retailers website, what they don’t want to find is an empty shopping cart (We’re talking to you Debenhams), as this is not only very frustrating for a consumer but also puts them off comparing your online store’s pricing again.

Instead allow a shoppers cart to save. A budget conscious shopper may take a few days to think about a product, or even wait until payday to complete their purchase. So make sure when they return, the items in their cart are still there. Plus it also gives you a reason to retarget potential customers with a promotion, and allow you to monitor any products which are frequently left in a cart or on a customers product wish list.

3. Speed up the checkout process

Even though a consumer can spend hours researching a product, when it comes to completing the transaction, they want the process to be as speedy and gratifying as possible.

As a result, one of the best ways to reduce shopping cart abandonment is by seriously streamlining the checkout process. So this may not be the best time to ask a customer to sign up to your email newsletter or recommend a friend.
Therefore consider reducing the number of pages a shopper has to complete to make a purchase and see if your payment gateway system is able to remember a customer’s details, so any future transactions can be completed in just a few clicks.

So there you have it, by streamlining the checkout process and making it easy for a shopper to trust and engage with your ecommerce business, you can reduce shopping cart abandonment and accelerate your sales.

More from Blog

  • B2B Brilliance: Navigating Wholesale Opportunities


    B2B Brilliance: Navigating Wholesale Opportunities

    In the dynamic realm of commerce, venturing into wholesale can be a pivotal move for any business. The B2B sector, short for business to business, operates on a fundamentally different scale compared to retail transactions. It involves selling goods or services from one business to another. This shift opens the door to handling larger orders, bulk shipments, and establishing critical relationships with other businesses. Understanding B2B Wholesale …

    Read post
  • Making Use of Technology in your E-commerce Business


    Making Use of Technology in your E-commerce Business

    Business Technology can be a powerful asset for businesses, increasing efficiency and productivity while also automating tasks that would otherwise take up valuable time. When it comes to e-commerce, technology can also be used to reach out to customers, promote your products, track sales, manage social media, analyse data, improve your social media presence, track deliveries and so much more.  If you’re not making use of technology …

    Read post
  • How to Use SMS to Improve Your ROI


    How to Use SMS to Improve Your ROI

    In today’s digital world, more people use their smartphones to search the internet than use desktop PCs or laptop computers. This has meant that marketers have had to adapt strategies to focus more on mobile marketing. Lives are intertwined with handheld technology devices; however, businesses are finding an offline form of marketing to be one of the most effective. One, in particular, is SMS messaging. SMS messaging …

    Read post
  • How to Write Effective Meta Descriptions


    How to Write Effective Meta Descriptions

    A meta description is a summary of a web page’s content. It’s most commonly used by search engines to display a snippet of content from that page before a user clicks on it. This means that a meta description has a very important task to do, not just for e-commerce sites, but for every website in general. The words in your meta description have to convince the …

    Read post