How to boost your social media at your next event

Use a hashtag

One ingredient vital to any event is a creative, branded hashtag that attendees can use to tag their posts on social media. If you are attending an event make sure you always use the hashtag across all channels and if there are any key people or influencers in attendance make sure you try to include them too.

Using a hashtag is not only a great way to see what people are saying about an event, but it is also easy to create and participate in an engaging conversation with other attendees and people interested in the event.

Behind the scenes

So now you know the hashtag for the event, but what do you post? Showing exclusive behind the scenes content is great for not only building brand trust, but it also humanises your business and allowing event attendees to show some personality and have some fun with the content they create is a great way of driving engagement. Just make sure you are on hand to reply and engage with your audience. This not only shows appreciation for individual contributions, but it also encourages others to engage too. You could:

-Live stream
-Video highlights
-Live Tweeting
-Behind the scenes photos
-Team or staff pictures

Location tagging

Posting great content, using the right hashtags and tagging the right people is a recipe for great engagement. However, you can also use location tagging on Instagram or Facebook to allow your followers and other event attendees to know you’re at the event. It is effectively another way for your content to be found and ultimately drive engagement.
You can tag your location on Instagram posts, Instagram stories and live streams as well as Facebook posts.

Social media plays a huge part in how we experience things and your next event should be no different. It allows you to show your followers an exclusive look behind the scenes and allows people who weren’t in attendance to experience the excitement second hand.

02/02/2026

How Sustainable Is Your Fulfilment Process?

Sustainability isn’t just a buzzword — it’s a growing expectation from customers, investors, and regulators. For e‑commerce brands, fulfilment is one of the most visible (and impactful) parts of the supply chain. From packaging waste to energy use, your fulfilment process can either support or undermine your brand’s environmental commitments. So how sustainable is it really? Recycling Isn’t Enough — Reuse Matters Many businesses assume their sustainability …
Read post
03/01/2017

Top 3 Marketing Channels for E-commerce Businesses

If you’re looking to grow your e-commerce business this year there are a number of approaches you can take. However, not all are as effective as others. We take a look at the three most influential and successful ones which will help you generate site traffic and increase sales. 1: Email Marketing Research from the Direct Marketing Association suggests that the ROI from email marketing can be …
Read post
02/07/2023

Social Proof in E-commerce: What It Is and How to Get It

In the competitive world of e-commerce, building trust and credibility is crucial to convincing potential customers to make purchases. One powerful tool to achieve this is social proof. What is Social Proof? Social proof is a psychological phenomenon where people look to the behaviours and actions of others to determine their own behaviour. It’s an informational shortcut that helps us reduce our decision-making processes. For example, if …
Read post
02/01/2022

Top Ecommerce Trends to Look Out For in 2022

The UK has the most advanced ecommerce market in Europe. The Office of National Statistics revealed that the UK’s ecommerce revenue in 2019 (prior to the 2020 boom of online shopping) was £693 billion, which was a sharp increase in the figures of 2018. Due to the recent pandemic, and the forced change in consumer shopping habits, more people than ever are turning to the internet to …
Read post