3 Reasons why you should use Pinterest

Increase your brand awareness

Pinterest is a network where people look for inspiration, think of it as a visual search engine. Whether your ecommerce business sells women’s fashion or vintage chairs, someone will be searching for it and will have created an inspiration ‘board’ on Pinterest where your product can stand proud.

According to Hootsuite, More than two-thirds of Pinterest users say they’ve discovered a new brand or product on Pinterest. And with a link on every image, it’s easy for these people to click to the product page and make a purchase.

Build your brand’s personality

We all know that people buy from people. It takes more than a great product to sell nowadays, customer’s want to know more about the brand. Pinterest is great for this as it enables you to create multiple collections or ‘boards’.

You should create and share images that promote the lifestyle and inspiration surrounding your products and your brand, rather than images of just the product. You should share images of the lifestyle your customers aspire to have and their interests as well as your product in a real-life environment. Like Instagram, Pinterest is a tool used to show your business’ personality.

Gain market research

One of the great things about Pinterest is discovering what your audience is searching for. Do some digging and see what people in your industry are pinning to get inspiration and ideas for your business. You can also click on the profiles of your followers to see what your audience are interested in and what inspires them.

All this information can keep you relevant to your customers. Target your products, promotions and even your posts in this direction and you will see a rise in engagement as well as a boost in your customer relationships.

Now is a great time to begin using Pinterest. The platform is continuously growing and as an ecommerce business, it is a fantastic opportunity to get your brand out there. Whether you actively post or simply use it for inspiration and research, it’s a great channel to help boost your business.

01/04/2022

How to Speak to Generation Z in 2022

Until now, Millennials (those born between 1981 and 1997) were the changemakers of the 21st century, with lots of marks made in history. However, now is the time for a new generation of workers – Generation Z, and with them comes a fresh new talent and a new way of working. So, Who is Generation Z? Also known as Centennials, Zoomers, iGen, and Gen Z, Generation Z …
Read post
02/10/2026

International Fulfilment for UK Brands: Shipping to the EU and US Without the Guesswork

Selling internationally used to be a simple extension of a UK e-commerce business — add a country to the shipping settings and let the courier handle the rest. Since Brexit, that has not been true for EU orders, and US sellers have always had customs and tax rules of their own to navigate. Get it wrong and the cost lands on the customer at the doorstep, in …
Read post
02/04/2020

5 Exciting Locations to Work From for E-commerce Digital Nomads

Depending on the nature of your business, working in the e-commerce industry sometimes allows you to work from anywhere in the world. And when times are tough, we can always look to plan our future business structure for when the international markets and travel opens up again. When it does, all you’ll really need is a laptop, an internet connection and a destination! In this blog post, …
Read post
03/02/2026

Why Real-Time Stock Data Is the Key to Faster Growth

If you’re still managing your stock using spreadsheets or periodic updates, you’re holding your business back. Real-time inventory data is no longer a luxury — it’s the foundation for smarter decisions, better customer experiences, and faster growth. Stockouts cost more than you think When a customer adds an item to their basket only to find it’s out of stock, the damage goes beyond that one sale. You …
Read post